Hi everyone, I need a help to find the right answer for this discussion for SMAL

Question

Hi everyone, I need a help to find the right answer for this discussion for SMALL BUSINESS MANAGEMENT

If you sell a product—one that you either develop or resell—you should identify your customers in each of the following categories. You’ll find that the number of customers in each category grows, the closer you get to the end user.

End Users/Consumers

Purchasers/Decision Makers (if different from above)

Retail Sales personnel

Retailer Decision Makers

Wholesale/Distributor Sales personnel

Wholesale/Distributor Decision Makers

Others:

Explanation / Answer

Example Selling Boring Water Pumps:

End Users/Consumers- Residential Home/ Building Owners

Purchasers/Decision Makers (if different from above)- Residential Home/ Building Owners

Retail Sales personnel- local retail shops/ Traders/ Resellers

Retailer Decision Makers- Shop Owners

Wholesale/Distributor Sales personnel- Channel partner Traders ( who keep such multi brand pumps from other manufacturers too)

Wholesale/Distributor Decision Makers- Shop/ company Owners

Others- none

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