just need help with questions 2 and 3 CASE STUDIES Rapid-Lube A huge market exis
ID: 389855 • Letter: J
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just need help with questions 2 and 3
CASE STUDIES Rapid-Lube A huge market exists for automobile tune-ups, oil changes, and person checking fluid levels under the hood, another assigned lubrication service for more than 250 million vehicles on U.S. interior vacuuming and window cleaning, and the third in the roads. Some of this demand is filled by full-service auto dealer- garage pit, removing the oil filter, draining the oil, checking ships, some by Walmart and Firestone, and some by other tire the differential and transmission, and lubricating as necessary service dealers. However, Rapid-Lube, Mobil-Lube, Jiffy-Lube Precise task assignments and good training are designed to move and others have also developed strategies to accommodate this the car into and out of the bay in 10 minutes. The business model opportunity is to charge no more, and hopefully less, than gas stations, auto- Rapid-Lube stations perform oil changes, lubrication, and motive repair chains, and auto dealers, while providing better interior cleaning in a spotless environment. The buildings are and faster service clean, usually painted white, and often surrounded by neatly trimmed landscaping. To facilitate fast service, cars can be Discussion Questions driven through three abreast. At Rapid-Lube, the customer is greeted by service representatives who are graduates of Rapid Lube U. The Rapid-Lube school is not unlike McDonald's Hamburger University near Chicago or Holiday Inn's training school in Memphis. The greeter takes the order, which typically includes fluid checks (oil, water, brake fluid, transmission fluid differential grease) and the necessary lubrication, as well as fil- 3. Is it likely that Rapid-Lube has increased productivity over i ter changes for air and oil. Service personnel in neat uniforms then move into action. The standard three-person team has one 1. What constitutes the mission of Rapid-Lube? 2. How does the Rapid-Lube operations strategy provide compet itive advantage? (Hint: Evaluate how Rapid-Lube's traditional competitors perform the 10 decisions of operations manage ment vs. how Rapid-Lube performs them.) more traditional competitors? Why? How would we measure productivity in this industry?Explanation / Answer
1) Rapid Lube is focusing to its core activities in serving the customers. It get competitive advantage by serving the customers in a faster manner than competitors can do in the marketplace. It provides best in class services by providing training to the service executives and maintaining the actual work environment with team implementation approach. It is taking less time and money than local car service providers are charging into its market segement.
2) Yes , it has increased the productivity of its business operations as compared to gas stations , automotive repair chain etc. It works on quality and services dimensions which will in end provide unmatched productivity level and customers satisfaction .
Productvity can be defined as the efficiency of the production system of the company. For example : if, Rapid Lube will serve 30 customers in 60 minutes then productvity in next one hour is 30 Customers . So , it might formulate the strategies to mitigate with the more no. Of customers served by them.
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