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Which of the following correctly characterizes the SERVQUAL measure? A. The serv

ID: 389873 • Letter: W

Question

Which of the following correctly characterizes the SERVQUAL measure? A. The service quality dimensions are very tightly correlated with the gaps between perceived and expected performance. B. The SERVQUAL model can be represented as a single dimension differencing model, a two dimensional differencing model or by five separate models. C. The five primary service quality dimensions are the basis for five of the questions of the SERVQUAL model. D. To operationalize the SERVQUAL model, take a survey of between 50 & 100 respondents, and average the responses of all 42 questions

Explanation / Answer

A) The service quality dimensions are very tightly correlated with the gaps between perceived and expected performance.

After calculating the coefficient of correlations, one might check the level of quality given or received.  

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