The Impact of Marketing Trends: Five trends have significantly influenced the la

Question

The Impact of Marketing Trends: Five trends have significantly influenced the landscape of global marketing:

Trends 1: Gradual decline of economic protectionism by individual countries.

Trends 2: Formal economic integretion and free trade among nations.

Trends 3: Global competition among global companies for global customers.

Trends 4: Emergence of a networked global marketspace.

Trends 5: Growing prevalence of economic espionage.

Required: Given the five major trends and discuss four major trends that have influenced global marketing in the past decade, pick a company and discuss how each of these trends could have impacted the company in a positive as well as a negative way. Write 200 words.

Please write in your own words. Please don't copy from anywhere.

Explanation / Answer

The 4 major trends which had an influence on global marketing in the past decade are:

Taking the example of Wal-Mart, one of the retailing giants of the world, to illustrate the effects of the above mentioned trends:

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