SET 4543 / Tourism Destination Markeing Case Study #2 / Research “Tanglewood Par
ID: 390400 • Letter: S
Question
SET 4543 / Tourism Destination Markeing
Case Study #2 / Research
“Tanglewood Park: Vantage Golf Tournament”
1. As the President of the Winston-Salem North Carolina Convention & Visitors Bureau, you are
concerned about the lack of data to quantify the economic impact to the community of the Senior
PGA Tour Vantage Championship. You will develop a simple research plan to collect the
necessary economic data during the tournament.
Remember, economic impact is from “new” money to the area, so ONLY non-residents should be
surveyed. Consider the following:
Select venues where the most non-residents would frequent during their stay in the
Community;
The venues should provide easy access to visitors to intercept to ask questions during the morning and afternoon;
The survey should be done only during the days of the tournament which are approximately September 13 - 17.
Name two specific venue (i.e. location) and provide the real name in the community where
tourists should be intercepted and explain your rationale for each.
(1) Name of venue:
This is a good venue because:
(1) Name of venue:
This is a good venue because:
Write two (2) completely different questions you will ask visitors and explain how the answers to those questions will benefit you to determine ECONOMIC (i.e. dollar) impact.
(1) Question (Write an actual question):
How will the answer help determine economic impact?
(1) Question (Write an actual question):
How will the answer help determine economic impact?
3. More than a decade ago, the Valero Texas Open was struggling similar to the Senior PGA Tour
Vantage Championship. Now, the Texas Valero Open is one of the most profitable and respected
championships on the PGA Tour.
Based on your online research of the Valero Texas Open, what two (2) recommendations would
you offer to other communities that are considering hosting a major golf event?
(Print and attach a copy of ONLY the source page where you found each recommendation, not the
entire article. Highlight the recommendations in your source. Your research must only be about the
Valero Texas Open no other tournament should be researched or referenced.)
(0.50) Recommendation:
(0.50) Recommendation:
Instructions: (Delete these instructions before printing to submit)
Place your answers below each question.
Do NOT bold your answers.
Answer in black type only.
Arial font 11 or 12 point
Use bullet points where requested
Staple cover sheet to all pages
Explanation / Answer
Ques: Name two specific venue (i.e. location) and provide the real name in the community where tourists should be intercepted and explain your rationale for each.
(1) Name of venue: Tanglewood Park
This is a good venue because: Nearest to the main venue i.e., only 0.9 km. Also the combination of its streams, woodlands, and grassy pastures with the traditions of its architecture, horses, gardening, and wide range of recreational activities make Tanglewood an ideal countryside park to attract more visitors.
(1) Name of venue: Yadkin Valley Wine Tours
This is a good venue because: 2.1km only, as well as attracts large number of visitors.
Write two (2) completely different questions you will ask visitors and explain how the answers to those questions will benefit you to determine ECONOMIC (i.e. dollar) impact.
(1) Question (Write an actual question): When did you arrive and when will you depart? Where did you stay while you were in the area (Hotel, Vacation Rental, Friend/Family, etc.)
How will the answer help determine economic impact?
It will help in estimating the total accommodation contribution.
(2) Question (Write an actual question): On average, how much did EACH PERSON in your travel party spend PER DAY on the following during your trip?
• Food & Beverage (Breakfast, Lunch, Dinner, Snacks, Alcohol)
• Ground Transportation (Parking, Cabfare, Gasoline, Public Transportation)
• Entertainment (Sporting events, Shows & Exhibits, Clubs & Nightlife, Tours, Other)
• Shopping (Clothing, Electronics, Jewelry, Souvenirs, Other)
How will the answer help determine economic impact?
Local spending by visitors also contributes to the overall economic impact of the event, and is estimated based on the number of visitors and the average spending per day.
Ques: two (2) recommendations would you offer to other communities that are considering hosting a major golf event?
1) Build In Some Comforts and Contests, so that the attendees have an enjoyable environment, one that not only warrants said contribution, but spurs their involvement in future proceedings.
2) Should have an After-Golf Plan, so that changing the climate will help the groups engaged and spirited.
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