Case Study Sharp Fashion Calculators Company Name: Sharp Corporation Headquarter

Question

Case Study Sharp Fashion Calculators Company Name: Sharp Corporation Headquarters: Osaka, Japan Products: Audio visual (TV, VCR, camcorder, LCD TV, stereo, radio cassette, car stereo), telephone, home appliance, office equipment, and calculators Division Name: Information Systems Group Location: Nara, Japan Products: Copiers, word processors, facsimiles, calculators, electronic notebooks, printers, typewriters, registers, post systems, and programmable sequencers Market: General consumer, offices, postal systems, manufacturing industry Questiorn What has it been good at? Less good at? How is the company perceived?

Explanation / Answer

Answer.

1) the company is good at designing and innovating their products, according to the customers need and preferences. But, they are not effective in considering time value factor. They need to consider that their new products must be available at a proper time to enjoy good Market potential.

2) company is perceived as a unique brand with a wide range of products, related to office, to the University and school student, and everybody in general. They provide innovative products with attractive designs like colorful calculators, which are handy tiny sized and cute. Apart from that they made all the stationary items available to all the customers based on their tastes and styles.

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