| AA-1 ! · ·E- 1 Normal | T No Spac Heading 1 Head Paragraph Styles Scenario You
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| AA-1 ! · ·E- 1 Normal | T No Spac Heading 1 Head Paragraph Styles Scenario You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketina class and decide to figure out why you feel strongly about this product using the 4 Ps of Marketing and Marketing Strategy concepts What is it about this product that appeals to me? Who are the people like me that are buying this product? (eg. demographics, consumer characteristics, buyer behavior) How do marketers strategically plan to market these products to me? Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product? How does this product get from the manufacturer to the place I can buy it? What promotional activities compel me to buy this product? What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P's of marketing? What social, environmental, and regulatory forces must this product's marketers overcome to get this product to the customer? (Ctrl)Explanation / Answer
The product is Oreo. Oreo is a sandwich creme cookie under the brand cadbury.
1. Oreo as product comes with an emotional connect for the consumer, where it get succed in establishing a continious engagement with the consumer while the consumption and make all the consumer to adopt the new characterstic change in the cookie consuption which is "Twist, Lick & Dunk".
Demograhics: Targeting families living in Urban areas, who has TV in thier houses and are well off so that they are also exposed to other promotional activations.
Consumer charaterstics:- Consumer is the onem who wants to follow the upcoming trends in the market and like to watch TV. As through TV only, oreo has communicated successfully the special pattern to consumer oreo.
Buyer Behaviour:- Buyer is the one, who when develop a taste of something, will keep consumin it. Buyer is a loyal consumer of a brand.
2. Oreo is a product that is strategically marketed to the family and thats why the communication of brand is defining a special way to consume the cookie "Twist, Lick and Dunk". As a healthy way it always positioned itself with a glass of milk, which also gather the attention of parents and make it a healthy choice for the children.
The reson being using Oreo for yearsm is because the ritual it attachedwith its positioning. Where every one have to eat the oreo in that specific manner only and this built a relation and habbit among the consumer to consume the same product.
3. Orea choclate cokkie with the vanilla creme inside is priced of Rs. 5 for a pack 3 and Rs. 15 for a pack of 7 oreos and Rs. 35 for a pack 15 Oreos.
It is a very competitive pricing with the same price of other cookies. Due the same price and the additional emotional connect with the brand it always give the satosfaction to the consumer and make them realize its a product worth money spended.
4. Product reach the consumer thorugh four steps :-
a. Initially Manufacturer produce the product in the factory from where it get transported to the Distributor.
b. Distributor receive the product from the manufacture and further distribute it to the Dealers and Wholesalers.
c. Dealers & Wholesalers:- Dealers & Wholesalers receive the product and provide it to the local retailer in their region.
d. Retailers will sell the product (Oreo) to the Consumer.
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