MUL TIPLE CHOICE. Choose the one alternative that best completes the statement o

Question

MUL TIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. In City of Hamilton specifically targets each of the following segments except: A) tourists seeking travel with foodie tours" based on local cuisine. B) cancer survivors. C) corporations seeking a lower cost city to conduct business in. D) consumers looking for more affordable housing and shorter commute times. 2) Which of the following does not appear to be a consumer trend on which the City of 2) Hamilton is capitalizing? A) customer desire to find more affordable housing and quality of life. B) customer desire to live closer to work and reduce commute times. C) customer desire to support local politicians. D) customer desire to eat local and enjoy new food experiences. 3) Though the City of Hamilton was once a manufacturing town, while the steel plant remains, their intent is to continue economic viability through all of the following except: A) feature film production. B) international investment. C) health care and scientific research. D) attracting business in web development and app development. 4) By definition, which of the following is not considered a marketing activity? A) communicating offerings C) creating offerings B) selling offerings D) delivering offerings 5) Which of the following is NOT required for marketing to occur? A) a desire and ability on their part to be satisfied. B) two or more parties (individuals or organizations) with unsatisfied needs. C) unsatisfied needs that can only be satisfied by physical products, not services. D) a way for the parties to communicate. benefits of the behaviour acrue to those individuals or to the society in general and not to the marketer is 6) Marketing that is designed to influence the behaviour of individuals in which the A) organizational marketing. C) social marketing. B) future marketing. D) green marketing.

Explanation / Answer

1.City of Hamilton specifically targets each of the following segments except Cancer Survivors.

2. City of Hamilton does not appear to be capitalizing on consumer trend of customer desire to find more affordable housing and quality of life.

3. City of Hamilton was once a manufacturing town, while the steel plant remains, their intent is to continue economic viability through all of the following except feature film production.

4. Selling offerings is not considered a marketing activity.

5. It is not required for marketing to occur unsatisfied needs that can only be satisfied by physical products, not services.

6. Marketing that is designed to influence the behaviour of individuals in which the benefits of the behavior accrue to those individuals or to the society in general and not to the marketer is Social marketing.

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