Five Forces analysis of the craft brewing industry (any craft beer brewing coman

Question

Five Forces analysis of the craft brewing industry (any craft beer brewing comany please! I will give you a thumbs up)

Industry and Competitive Analysis Assignment

Objectives:

Develop knowledge of the industry/competitive environmental scanning as part of an organization’s on-going situational analysis.

Know and apply the Five Forces Analysis Tool.

Evaluate an industry’s attractiveness.

Introduction:

Knowing and understanding the industry and competitive situation in which a firm is currently competing or wishes to enter, is a critical aspect of strategic management. Part of this analysis includes a description and analysis of the industry.  Questions (such as those immediately below) should be answered:

How large is the industry? Sales?

What exactly does this industry look like in respect to the number of competitors and their size/market share?

How concentrated or fragmented is the industry?

What is the industry structure?

Is this a global industry?

Are there strategic groups in this industry and what are they?

What, if any, distribution channels characterize this industry?  

What are the Key Success Factors (i.e., what must a firm have to succeed in this industry?)?

The competitiveanalysis assesses the rivalry, risk from substitute products in an industry, bargaining power of buyers and how they can negotiate product features and price, bargaining power of suppliers and how they can create risk for the business through controlling the price of their products to you as a producer and therefore impact your cost of doing business, as well as the ability of new players to enter (or competitors to exit) the industry at will.

Assignment:

First, describe and analyze the industry (see bullet points above).

Next, complete a Five Forces analysis of the craft brewing industry (see the previously assigned case “Competition in the Craft Beer Industry”).  You may have to do some online research about this industry, but there is a great deal of information about it online   Recognize that this is a global market, but concentrate your analysis on the U.S. Market. Review the material in Chapter Three that explains Porter’s Five Forces Model and the Porter video may also help you. After you have developed your analysis of each of the forces, identify the strongest of the five forces and make a recommendation as to whether this is a good industry to enter and explain why it is or is not.

Directions:  

Limit papers to no more than three pages.  One page might be the graphic of your Five Forces analysis and the other two your recommendation and rationale.

IMPORTANT: Your assignment is to analyze the industry and competitive information and to evaluate in respect to whether this would be a good industry to enter.

Explanation / Answer

Procter and gamble has been a Pioneer in the industry, procter and gamble has grown as a giant with the vast product range as well as youth services across the globe. Procter and gamble has always been very much standard in the industry it deals in. Procter and gamble product range never face any kind of intense competition as it was the only one to introduce such things to the market.

Company deals in so many Industries as well as have the very much large product range. Specific product train itself is example for existing new industries in the business. By setting up the standard for different companies Procter and gamble had never focused on creating innovative products to the society.

Having a great identity in the business procter and gamble never needed any kind of research and development for its product to introduce new ideas to the market as it was generating huge revenues from the previous product range. Buy standardizing its overall product range gamble has successfully implemented the standard product form for its product Range.

Customers are also very used to buy traditional products from PNG which reflects their traditional built up. By having a product train which is trustable inauthentic became the main reason behind lack of innovation in the product range of Procter and gamble.

By implementing the new product into the product range of the company, a company can easily attract the new customers as well as some specific targeted customer range. By targeting some specific targeted customer range company can increase the overall revenues with the help of new and innovative products.

Procter and gamble has been a Pioneer in the industry, procter and gamble has grown as a giant with the vast product range as well as youth services across the globe. Procter and gamble has always been very much standard in the industry it deals in. Procter and gamble product range never face any kind of intense competition as it was the only one to introduce such things to the market.

Company deals in so many Industries as well as have the very much large product range. Specific product train itself is example for existing new industries in the business. By setting up the standard for different companies Procter and gamble has always focused on creating innovative products to the society.

By Implementing five forces analysys on P&G we can easily determine the company position.

• Competition rivalry

P&G has faced extreme competition as it is dealing in the mainstream customer products. By having a very large product range and dealing in different sections of the industry ,P&G has invited large number of competitors.

Low cost marketing companies with huge discounts are one of the major competitors of the company.

Company's global position is facing a big competition as there are different competitors are providing cheaper services and also understand the specific market better than a foreign company.These smaller entrants to the market create an opportunity to compete with the P&G and also create a threat for the company.

• Supplier bargaining

P&G has a extremely big business structure and provides its services globally.This specific term introdueces the extreme chances of supplier bargainng. As the company is depending on the third party suppliers as well as getting raw materials from the suppliers are bargained as per the changing industry values.

this specific bargaining modules affect the company's overall profits and also effects its position in the global as well as the local markets.

• Customer bargaining

Customer plays an important role in the overall revenue of Procter and gamble. As the new market entrance with low prices are entering the market customers are comparing the products and providing their feedback as well as buying the products according to their needs. Is a specific competition is directly driving a change into Procter and gamble strategy towards creating more user friendly as well as cheaper product according to the market. By having the customer bargaining into the strategy of the company procter and gamble is successfully driving a change into its overall strategy towards defining the sales and management processes across the globe.

• Threat of new entrants

As the market is going toward more cheaper segments. Smaller and much modern competitors are entering into the market. New entrant are having new strategies as well as newer dealing patterns towards the customers, These specific entrants are creating huge competition for Procter and gamble as they are creating a low price market. Procter and gamble has to reintroduce it's strategies towards e-marketing to provide a better support for the customers and to give better price to content ratio products.

Company is facing great loss has the competitors are providing extreme discounts which are making the customers shift toward the different competitors as compared to Procter and gamble.

• Threat of substitution

This is one of the biggest threat available for Procter and gamble. Procter and gamble is being substituted by the different brands available in the market which are providing better substitutes at different pricing. Those specific Grounds are having an aggressive pricing towards Procter and gamble and also providing quality products, companies overall ethical position is providing great support for the company's overall sales but the new entrants with better quality of the products and new advertisement ideas are also creating a substitute which is creating a huge loss for the company.

4p analysis of Procter and gamble

Products

Procter and gamble is a consumer good company and deals in different sort of products which can be described as

• Beauty

• Grooming

• Healthcare

• Home carrot fabric

• Family care, feminine care and baby care

Procter and gamble provide its services in the specific goods area. Each and every segment of the specific products has their own management system as well as the supply chain network to ensure the delivery of the product on time. Business Pacific segment have their own us annual filings with the UN Security and exchange Commission.

Procter and gamble has successfully integrated its product range into different categories by implementing product ranging from shampoos to the post shave products. Multiple fabric products like detergent and other home care products are also available. Feminine care products as well as baby care products such as diapers and other related products are also available .

Company has successfully expanded its overall business to a large number of products and operating successfully in each and every segment. This enables Procter and gamble to form a simpler as well as more streamlined organisation..

Place

Procter and gamble is a global company and provide its services globally. By having a business across the globe company strategy moulds according to the specific market in which the company is dealing in.

The main places which Procter and gamble uses for his doing its business.

• P&G shop

• Retailers

• Authorised distributors

Retailers are the mean source of sales for Procter and gamble afterwards PNG shops as well as the authorised distributors are also one of the main parts of the selling system for Procter and gamble. By having this is specific stores on work procter and gamble also sell their products online on the website like Amazon and other collaborated websites. But mainly Procter and gamble is depending on the retailers to sell their overall goods.

Promotion

Promotional strategy of procter and gamble includes

• Advertising

• Direct marketing

• Promotional sales

• Personal selling

• Public relations

Advertising is the Procter and gamble main promotional strategy which carries out on each and every medium available undefined as well as on newspapers from 10 and gamble has successfully influenced its customers towards buying a product of Procter and gamble.

Prices

Well known for its customer oriented pricing and provision the prices according to the market. Procter and gamble determine the market needs and provide the pricing strategy according to the market for better involvement with the customers. Why having a better involvement with the customers Procter and gamble and successfully create in anegan working environment with a successfully accepted pricing system.

Different pricing strategies of Procter and gamble includes

• Market oriented pricing strategy

• Product oriented pricing strategy

• Premium pricing strategy

Most of the time market oriented pricing strategy is the main strategy based Procter and gamble uses for different market across the globe. My having different pricing according to the different Markets and peoples need Procter and gamble are successfully generating huge revenues from the same markets.

In 2005 ,Procter and gamble purchased Gillette. This is specific purchases parked and internal growth which lead yet to be more innovative in the specific Market by introducing and merging itself into Procter and gamble.

Procter and gamble use the top talent included in the Gillette. It was hard to maintain employees into the organisation as a Gillette merged into Procter and gamble.

Procter and gamble handled the situation by hiding the top 10 and from June 18 to the organisation and also increasing that payments. By properly training the top employment from July, procter and gamble successfully developed a better marketing strategy by using these top talents and tackle the challenges by training the employees effectively according to the market. They found 100 login integration teams which specifically must both of the organisations into a single unit. They are also allowed to use their own processes in some specific countries such as China to increase the level of productivity while retaining the prophets.

Procter and gamble slowly merged all the applications from Gillette into the organisation which also increase the level of impact in processes which affected the change in the organisational structure of both of the companies. Procter and gamble successfully to and step to increase the communication and carefully crafted all the internal and external communication which reflect the merging rather than acquisition.

Procter and gamble successfully launched the cultural differentiation between both of the companies and improve the overall situation by merging the employee satisfaction as well. Smooth transition. Procter and gamble to shutdown gillette's offices and to integrate themselves into procter and gamble. They also integrated internal stakeholders in the decision making processes which made this specific merging lot easier for the delayed employees.

Procter and gamble also didn't remove ethical practices being practiced in each and every country and place regarding gene its culture. The adopted the culture from Gillette and implemented it into a positive way to Procter and gamble.

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