1, (10 pts) PC World Magazine changed its method of rating new products to ba se
ID: 391431 • Letter: 1
Question
1, (10 pts) PC World Magazine changed its method of rating new products to ba se scores only on product performance, design, and features, dropping price as a criterion, although it will be clearly stated. Their reasoning was "When we used rice as a criterion, high-flying products often got dinged for having higher than average prices, while budget items got a boost based on value. Now, superior products-those that are well designed, easiest to use, rich in features and power packed---get our highest rating. How does this approach relate to the definitions of quality? Does it help or hinder customers?Explanation / Answer
According to Steven M. Shugan, people relate the product price to its quality rather than determination of if the product is affordable. This type of approach creates a biasness, making the expensive product better in terms of quality. This criteria may not be true in many cases as many August sensor products can also be of inferior quality and price is not a measure of quality.
In this specific case as easy magazine dropped its criteria of reviewing the products on the basis of price is declared reflection of above principle. It would definitely provide a positive and their impact on review system. It will definitely help users to get fair reviews on the basis of features rather than getting review of the product on the basis of price.
P.S.- please leave a comment if any explanation is needed.
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