General Mills and several other major food makers have begun producing organic f
ID: 391493 • Letter: G
Question
General Mills and several other major food makers have begun producing organic foods. But they have deliberately kept their brand names off the package, thinking that the kind of customer who goes out of her way to buy organic products is unlikely to trust multinational brands. Other companies, however, like Heinz, PepsiCo, and Tyson Foods are betting that their brand names will prove to be persuasive in the $11 billion organic foods market. Which strategy do you think is more likely to be successful? Why?
Explanation / Answer
I THINK THE SECOND STRATEGY WILL BE MORE SUCCESSFUL AS THEN COMPANYS BRAND NAME WILL PLAY A BIG PART IN MAKING SURE THAT THE CUSTOMERS ARE ATTRACTED BY THE NAME OF THE COMPANY AND SO WILL THE GOODWILL OF THE COMPANY
AND PLUS EVEN AS A CUSTOMER SEEING A NEW PRODUCT BY YOUR FAVOURITE BRAND WOULD MAKE YOU WANT TO BUY IT
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