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Sign l Marmingdale open.suny.edu/webapps/assessment/take/launch spZcourse assessment id- 38869 18course id- 21162 18content id- 75033.1 QUESTION 21 Employment trends in public relations indicate that O entry-level practitioners frequently eam more than $100,000 per year fewer women than men are entering the field O hiring of peopl le from diverse cultures has decreased in the last decade the long term future of public relations appears to be steady and strong QUES TION 22 A major diference betwoon publik relations and marketing or advertising is that marketing and advertising promote an organization O public relations promotes an entire organization, including its people, products, and services @ public relations promoles only a product or a service D marketing and advertising promote an organization's indviduals rather than its products or services QUESTION 23 To effectively communicate wth a public, t is important to recognize that most publics have the same needs many publics are most interested in the technology you use all publics have ovorlapping organizational needs all publics trave their own special neads and require different types of communication QUESTION 24 Public relations can bast be described a a profession that is practiced mosdy in the United States a continualy evolving social sciènce an old, fuly established professlon practice that has not yet come of age a Click Save and Submit to sav ond submir. Cch SveN Aeswers to save all answers

Explanation / Answer

21. Option 'B' - fewer women than men are entering the field

The recent employment trends in the field of PR (Public Relations) mark a high volume of women entry than men into the field. This could be due to various reasons such as ability of women to focus on building better rapport with clients, ability to multi-task, showcase their communication skills, higher monetary possibilities in the future etc.

22. Option 'B' - public relations promotes an entire organization, including it's people, products and services.

Public Relations emphasize on promotion of an organization and it's strategies. Whereas, marketing gives importance to incurring direct revenue by promoting a company's products and services to the public. Advertising refers to the channel or medium through which the marketing process is executed.

23. Option 'D' - public have their own special needs and require different types of communication

Public Relations of an organization succeed when the PR strategies are effectively communicated to the public, who have their own special needs which has to be fulfilled. This can be achieved only by understanding the different types of communication, which has to effectively utlilized according to the public needs.

24. Option 'B' - a continually evolving social science

Public Relations can be referred as an applied social science, which utilizes some theories of psychology, economics, political science, geography etc. to create an impact on public opinion and motivate or influence them (consumer behaviour) to take an appropriate action.

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