14) Magazines such as Time, Sports Illustrated, and People have launched kid and
ID: 391546 • Letter: 1
Question
14) Magazines such as Time, Sports Illustrated, and People have launched kid and teen 14) editions. Children and teens are the product line's A) marketing mix C) target market B) marketing program D) market aggregation 15) Although it was thought in the 19th century that production creates its own demand, in 15) the first third of the 20th century, North American companies began to produce more goods than their regular buyers could consume. At the same time, competition became more significant, and the problems of reaching the market became more complex. It was for these reasons the era began. A) sales C) product B) marketing concept D) production Reference: 01-02 Figure 1-1 The Organization and its Departments Society Society Human and department! department Menufacturing department Senior Finance Environmental forces Social Economic Technological Competitive Regulatory 16) In Figure 1-1, "A" represents a firm's alliances with 16) A) suppliers C) customers B) other organizations D) other departmentsExplanation / Answer
Answer 14: C-Target Market
Explanation: Time, Sports Illustrated and People magazines have launched new editions specifically for children and teens. When an organization make product and market strategies to obtain a group of consumers or section of market then these group of coatomers are called target market.
Answer 15: A- Sales era began
Explanation: Prior to 1930s, it was considered that if someone produces any product then someone will by it. Production era started during industrial revolution on the concept of economies of scale. At that time, manufacturers usually produced a standard product in mass at low cost. Soon, increase in competition and product offering market became complex. Soon, manufacturers started using marketing techniques to lure customers. Organizations started using persuasion techniques to sale their products. Eventually, sales era began in 1930s which focused in price of product not quality of product.
Answer 16: B-Other organizations
Explanation: an organization needs to have alliances with other organizations, partnerships with suppliers, ownership distribution with shareholders and good relationships with customers. Other organizations, suppliers, shareholders and customers are the parts of society.
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