Bubba Gump Shrimp Company is a successful retailer of regional food, both in its

Question

Bubba Gump Shrimp Company is a successful retailer of regional food, both in its restaurants and through other retail channels. Bubba Gump began as a small, privately owned restaurant. Thanks to unexpected exposure from a blockbuster movie, Bubba Gump grew rapidly from its humble beginnings and now operates several restaurants, sells branded merchandise through an online retail site, and wholesales its branded merchandise to other retail outlets. Bubba Gump’s growth was initially very rapid in response to a strong demand and high name recognition that followed from its movie exposure. After its first few years of rapid growth, sales increased at slower rates and finally leveled off. Sales have declined in each of the last two years. Bubba Gump Shrimp Company has collected a large amount of data about its business, including restaurant point-of-sale (POS) data, web channel sales performance, customer information through restaurant loyalty programs, and customer and sales transaction data through its website and retail partners. Bubba Gump’s leadership has decided to commission an analysis of the company’s vast data assets to better understand its customers and look for ways to create new revenue growth. You have been assigned to plan, conduct, and report on this data mining initiative for Bubba Gump Shrimp Company. The company data that is available to you includes Bubba Gump’s restaurant point-of-sale (cash register, credit card) data, its customer database (collected from its restaurant loyalty program and online sales channel), its web store sales transaction data, and customer and sales data from third-party retailers. All of Bubba Gump’s data has recently been integrated in a data warehouse. That enterprise data warehouse was built specifically to support data mining initiatives like the one you have been assigned to conduct, by consolidating data from multiple operations and channels in one place and integrating the data across sources for a complete view of the customer experience. For the first time, Bubba Gump analysts can link sales transactions to specific customers at specific restaurants, for example. It also means that you can link customer transactions across channels; that is, for any given customer, you can link to both their restaurant purchases, their online purchases, and (in some cases) their purchases from third-party retail partners. You have been selected to develop and execute the data mining analysis plan for Bubba Gump’s customer analysis project. Your project will be the first major data mining project conducted against the new Bubba Gump data warehouse. Because Bubba Gump’s data was not previously integrated in a single data warehouse, company leadership has never been able to analyze its customers across their complete experience. In other words, customer restaurant purchases, online purchases, and third-party retailer purchases could not be analyzed together previously; each channel had to be analyzed separately. As a first step, a sample of 500 customers has been selected from the analytics data warehouse and given a survey in exchange for purchase credits at one of Bubba Gump’s sales channels. The survey sample was selected from the universe of customers who have made purchases from at least one Bubba Gump outlet (restaurant, web store, etc.). Responses to various customer satisfaction questions were recorded, and historical purchase information has been extracted from the data warehouse for each customer in the sample. Your task is to analyze the survey responses to understand whether there are natural “clusters” within Bubba Gump’s customer population. You are then to create a visualization of this survey data that describes Bubba Gump’s customers across any dimensions that define those subgroups.

Your Assignment Articulate a concise business question from the scenario presented above for which data mining can be used to provide insights

Explanation / Answer

To create and implement newly assigned Bubba Gump analyst for the organization

we need to Analyze the business case
we must Develop and implement all information policies, procedures, and standards.

- Developing a team mission statement that will be used in an company or in an organizational with there goals
- In order to make the team more successful we should try to Learn to identify, understand, and manage customers.
- In order to have better understand business goals we should Identify market forces that drive the business in present days.
- we always make sure of business and there Understanding on doing business and how business leaders develop strategy
- Make more informed purchase decisions to Apply analysis on vendors
- Understand the hackers and attacker motivations and techniques in all aspects
- Understand assets and process of business that are most valuable to the business.
- Learn the strategic planning of kill chain and threat intelligence in all levels.

Use applicable project methodologies and deliver a complete execution plan for the project(s).
The purpose of newly assigned Bubba Gump analyst for the organization.
- Saving and securing all the business data of a organisation or a big company.
- In order to align security with the corporate culture we should Understand the values and culture of your organization
- Understand the current Strengths and the Weaknesses, and Opportunities, and Threats in the business.
- Identifying what needs to be done in the company or in an organisation.
- Identifying what should be done first in business.
- Approaches to obtaining funding
- Promoting the work of the team
- Developing effective metrics and Dashboards in the business
- Learning to innovate with the business so that it will be useful to business development

Showcase your requirements model using applicable tools.

Plan for future implementation newly assigned Bubba Gump analyst for the organization
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- we must know the newly assigned Bubba Gump analyst for the organization we must understand how to review, write, assess, and support security policy and procedures.
- we must know the understand about the newly assigned Bubba Gump
- we must know the how to Establishing acceptable bounds for behavior in the company
- we must know the Leading the employees to do the right thing
- we must know How policy protects people, organizations, and information
- we must know the Relationship of mission statement to policy
- we must know the Policy versus procedure.
- we must know the Policy needs assessment.
- we must know the Governing policy
- we must know the Issue-specific policy
- we must know the Positive and negative tone
- Policy review and assessment process
- we must know the Role of psychology in implementing policy
- we must know the Organizational culture

Present the data, process & object models to support the implementation team.
we should describe the education and experience requirements you would require of applicants in business.

Delivery prototype mockups to enhance the user experiences of your recommended solution.
Identify the scope for each test and identify any special considerations that need to be addressed who are working in the business
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- We all must know about the Leadership of developing the organisation.
- we should Creating and Developing the entire working team.
- we should give them better Coaching and Mentoring the team
- we always maintain the Customer Service Focus
- we should rectify the Conflict Resolution
- We should maintain the Effective Communication
- Leading through Change
- There must be a Relationship Building within the team.
- Motivation and Self-direction
- There must be a effective Teamwork
- There must be Leadership Development

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