Select a fairly inexpensive product that you currently own, and a country that y

Question

Select a fairly inexpensive product that you currently own, and a country that you're not very familiar with. The product could be a moderately priced watch, radio, or other device. Now imagine that you are with the international sales department of the company that manufactures and sells the item and that you are proposing to make it available in the country you have selected.

The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that would encourage or discourage use of the product.

Use a word processor to write a report that does the following:

Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later).

Step 1

Select a fairly inexpensive product that you currently own, and a country that you're not very familiar with. The product could be a moderately priced watch, radio, or other device. Now imagine that you are with the international sales department of the company that manufactures and sells the item and that you are proposing to make it available in the country you have selected.

The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that would encourage or discourage use of the product.

Step 2

Use a word processor to write a report that does the following:

• Describes the product you plan to market abroad
• Briefly describes the country you have selected
• Indicates the types of people in this country who would find the product attractive
• Explains how the product would be transported into the country (or possibly manufactured there if materials and labor are available)
• Recommends a location for a regional sales center
• Suggests how the product should be sold

Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later).

Explanation / Answer

1. The product I plan to market abroad is a digital instrument to measure heart beat, sugar levels and other necessary parameters. The price would be in the range of $40-$50.

2. I would like to market it in Japan. This is a country which is highly, developed, infrastructure and medical services are upto the mark, socio economic conditions are good.

3. As per latest 2017 records, GDP of Japan is $5.4 trillion.

There are rich individuals and Japan being a developed country people are aware of the latest developments and the latest gadgets. There will be companies who manufacture and market latest products.

A new digital meter to check heart beat and sugar levels will be well accepted in the country. Japanese people are aware of their health and well being, hence there is good chance that the product will sell in the Japanese market.

Tourists, the normal Japanese who are not extremely poor will find the product attractive.

4. The product could be manufactured in Japan itself since Japan's major export includes automobiles and consumer electronics. Manufacturing inside the country would also save the import cost.

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