Question 7 (3 points) Growth hackers are ready to go to market when they believe

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Question 7 (3 points)

Growth hackers are ready to go to market when they believe they have a(n) ____________ product.

Question 7 options:

optimal

working

profitable

minimum viable

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Question 8 (3 points)

Exploratory research has several characteristics. Which of the following is not typically one of those characteristics?

Question 8 options:

Flexible

Small scale

Concerned with cause and effect

Each of the above characteristics is typically true of exploratory research

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Question 9 (3 points)

The process of consumption is a five-stage process that starts with "need recognition" and ends with "reaction."

Question 9 options:

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Question 10 (3 points)

The easiest way to position a product is to _________.

Question 10 options:

get there first

follow the Competitive Repositioning Strategy

follow the Anti-alignment Positioning Strategy

follow the Alignment Positioning Strategy

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Question 11 (3 points)

How does the Process of Consumption for products differ from the Process of Consumption for services?

Question 11 options:

For Products, Information Search appears before Need Recognition

For Services, Need Recognition appears after Purchase

For Services, Evaluation of Alternatives appears after Purchase

There is no difference between the Processes.

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Question 12 (3 points)

Which of the following is NOT a benefit of marketing analytics?

Question 12 options:

They keep marketing focused on objectives.

They force top management to increase marketing budgets.

They help marketing improve its performance.

Each of these is a benefit of marketing analytics.

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Question 13 (3 points)

Which of the following is not a desirable characteristic of a target market?

Question 13 options:

Congruent

Stable

Heterogeneous

Identifiable

All of these are desirable characteristics of target markets

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Question 14 (3 points)

Although there are many things that managers must consider when evaluating the results of research projects, there are four primary areas of concern. Which of the following is not one of those areas of concern?

Question 14 options:

Too much information

False precision

Assumed causation

Biased samples

Each of the above is a primary area of concern

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Question 15 (3 points)

When a product category as a whole has a negative reputation, what positioning strategy might a firm use to work this to their advantage?

Question 15 options:

Alignment

Market Defying

Anti-Alignment

Divide and Conquer

optimal

working

profitable

minimum viable

Explanation / Answer

question 7: minimum viable

question 8: concerned with cause and effect

question 9: false

question 10: follow the alignment positioning strategy

question 11: for services, evaluation of alternatives appears after purchase

question 12: they force top management to increase marketing budget

question 13: heterogeneous

question 14: too much information

question 15: anti- alignment

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