You head up the corporate marketing department for a nationwide chain of clothin

Question

You head up the corporate marketing department for a nationwide chain of clothing stores. The company has decided to launch a new store-within-a-store concept, in which a small section of each store will showcase “business casual” clothing. To ensure a successful launch of this new strategy, you want to get input from the best retailing minds in the company. You also know it’s important to get regional insights from around the country, because a merchandising strategy that works in one area might not succeed in another.

Your task: Write an email message to all 87 store managers, asking them to each nominate one person to serve on an advisory team (managers can nominate themselves if they are local market experts). Explain that you want to find people with at least five years of retailing experience, a good understanding of the local business climate, and thorough knowledge of the local retail competition. In addition, the best candidates will be good team players who are comfortable collaborating long distance, using virtual meeting technologies. Also, explain that while you are asking each of the 87 stores to nominate someone, the team will be limited to no more than eight people. You’ve met many of the store managers, but not all of them, so be sure to introduce yourself at the beginning of the message.

Name is Mohamed Abdulwahab. corporate is Gucci Clothing

Explanation / Answer

Dear All,

This is XXXX, head of corporate marketing department. I take the privilege to introduce to you a new initiative of the organisation under my supervision to ramp up its sales and gain higher growth. The company has decided to launch a new store-within-a-store concept, in which a small section of each store will showcase “business casual” clothing. Our aim is to increase the sales and make a lucrative value proposition to our customers. We target to achieve the below objectives:

·         Enable Consumer brands to create a superior presence

·         Provide access to intimate brand experiences to the customers within the retail store

· Become destinations and increase foot traffic Specialty shops can act as “pop ups” and create excitement around a product or brand

·         Test out a brick and mortar space with a “shop in shop” experience for the online retailers

To achieve this objective we need an advisory team of no more than 8 professionals who has varied experience in this retail domain, and can contribute to formulate this strategy. Professionals are expected a min of 5 years of Retail experience, has a good understanding of the local business climate, and thorough knowledge of the local retail competition. In addition, the best candidate should be good in using virtual meeting technologies. Considering the responsibilities and scope of work, the advisory board members has been restricted to 8 for ease of action, quick decision making and follow up. These members will be churned again for the next half yearly cycle to define next level of competitive strategy.

I have met many of you in the last couple of months and very excited to work together. The rich experience that you have will be highly beneficial in defining the growth strategy, hence looking forward for your active contribution. Please nominate yourselves mentioning your experience, area of expertise, scope of contribution and also region you are presently supervising.

Feel free to get in touch for any queries

Yours

xxxx

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