These questions are based on the case \" Swimming in the Virtual Community Pool

Question

These questions are based on the case "Swimming in the Virtual Community Pool With Plentyoffish". Please answer the following questions within 2 pages and in detail, please.

1. What is the nature of competition in this industry?   Now that the New York Times has noticed, how long before competitors react?

2. Does Frind have a solid, sustainable business model for PlentyofFish?
   a. What are and should be his strategic goals for the business going forward?
   b. Can he sustain or grow the business, or should he sell it?

3. What is the best model going forward?
a. Continue with a free site.
b. Expand traffic (more members, more page views, more countries or niches)
c. Expand offerings (different products and services)
d. Offer subscriptions at one or more service levels

Explanation / Answer

1. What is the nature of competition in this industry? Now that the New York Times has noticed, how long before competitors react? It is an online service that is 100% free and found by Marcus Frind in 2003. The company is consistently growing and according to the data measured in 2008 the company has 3 million registered users which usually have 1.5 billion pageviews per month. And company is generating more than 20 million dollars every year from advertising. Company has a speciality as there is only one employee who is the founder of the specific application. As this application is being implemented at the digital market currently there are numerous number of people are available over the specific application. Tinder is one of the major competitors of this application as availability of opportunities and extensive band imaging, india has implemented their structure of operation average increased its capabilities of expansion over international markets. For improving the business of plenty of fish company should include a strong sustainable plan where supporting electronic operation systems as well as implementing a structure which directly aligns with the standard of operation would be appropriate. As the market is really saturated at the current time aligning with the strategic operations is relatively tough for the specific business as availability of other platforms as increase the level of competition and created for negative impact on the overall resources available for the operation. In this is specific condition he should assess the business as availability of other major brands in the same segment are overtaking the business segment and creating a monopoly in the specific market segment. Selling the business with high profit would be adequate in this situation as it would provide correct market pricing and enable the developer to go with another finding. 3. What is the best model going forward? d. Offer subscriptions at one or more service levels P.S.- please leave a comment if any explanation is needed.

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