12. Kraft markets a fairly wideconsisting of over 100 brands organized into many
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12. Kraft markets a fairly wideconsisting of over 100 brands organized into many product lines a. product line b. product mix c. product line depth d. advertising mix 13. In the Product Life Cycle,is a period of slow sales growth as the product is first made available for purchase. Profits are non-existent in this stage because of the heavy expenses that are involved a. Decline b. Product development c. Maturity 14. Over the past 50+ years, Kellogg's Special K has gone through many changes to help of the Product Life Cycle reinvigorate the Brand. Special K is in the a. introduction stage b. maturity stage c. growth stage d. product development stage 15. is the practice of using the established brand names of two different companies on the same product. a. Private branding b. Premiums c. Co-branding d. Manufacturer branding Morton Salt has expanded its line to include regular iodized salt plus Morton Coarse Kosher Salt, Morton Lite Salt, and Morton Popcom Salt. Thus, Morton Salt has introduced a. target markets b. line extensions c. multibranding d. licensing 16. 17. There are many important decisions in the development and marketing of individual products and services. Which of the following is not one of these decisions? b. Brand Equity c. Product Support Services d. Product AttributesExplanation / Answer
12. Kraft markets a fairly wide b. product mix consisting of over 100 brands organised into many product lines. Product mix is the total range of products of a company.
13. In the Product life cycle, d. Introduction is the period of slow sales growth as the product is first made available for the purchase. Profits are non existent in this stage because of the heavy expenses that are involved.
14. Over the past 50+ years Kellog's special K has gone through many changes to help reinvigorate the brand. Special K is in the b. maturity stage of the product life cycle.
15. c.Co-branding is the practice of using the established brand names of two different companies on the same product.
16. Morton Salt has expanded its line to include regular iodized salt plus Morton Coarse Kosher Salt, Morton Lite Salt and Morton Popcorn Salt. Thus Morton Salt has introduced b. line extensions.
Line extensions is the process of making new product from already established product by altering some changes such as flavours etc.
17. There are many important decisions in the development and marketing of individual products and services. Following is not one of the decision- b.Brand equity
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