1.Hhow would you classify Trader Joe\'s business-level strategy, and why? Use th
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Question
1.Hhow would you classify Trader Joe's business-level strategy, and why? Use the graphic below to guide you...does the company clearly engage in one of the four strategies shown below, or perhaps a combination? (see the module topic How To Recognize A Business-Level Strategy for an explanation of combination strategies). Porter's Generic Strategies Total Market Cost Leadership Differentiation Scope Niche Market Cost Focus Differentiation Focus Cost Differentiation Competitive Advantage 2. What activities does Trader Joe's do to support this strategy, and how does it help them create an advantage versus its competitors?Explanation / Answer
Trader Joe's business model includes satisfying the customers and following these factors.
Customer need
Each and every customer rquired varierty of food and unique alcoholic and non alcoholic beverages, company is very successful in implementation of such a specific structure where all of these requirements are fulfilled. As an end result availability of different factors it improve the serviceability of the company.
Customer segmentation
Trader Joe
Focused on segmenting the customer segment for increasing the sales of their products as well as implementation of the crowd. There features include broadening overall availability of opportunities and business operations in the specific environment. Where old recipes were built from the scratch to influence the customers.
Distinctive competencies
Determination of different types of recipes as well as maintaining a strong supplier and manufacturer relation overall approach of low priced high quality products for satisfying the customer proven to be one of the four factors in the business model operation of the company. This type of approach not only increase the chances of business operations for trader Joe but also provided positive support to the overall availability of options and maintenance of better service provision to the customer.
By differentiating their price as well as segmenting the customer company was able to satisfy the needs as well as provided add a good support to the overall structure of the organisation. Their availability of segmenting prove them as a broad differentiator with which the company provide value to the customers directly increasing their brand value and improving the target market segmentation which allows them to lower the cost structure overtime and to maintain better benefits from the same environment of operation.
P.S.- please leave a comment if any explanation is needed.
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