18. In New Product Development, ais a deailidl rsion e rodst i in meaningful con

Question

18. In New Product Development, ais a deailidl rsion e rodst i in meaningful consumer terms. a. product guess b. product concept c. business plan d. test market 19. A Brand has positive when consumers react more favorably to it than to a generic or unbranded version of the same product. a. popularity b. prices c. line extensions d. brand equity 20. A brand created and owned by a reseller (Retailer or Wholesaler) of a product who contracts with another party for its production is called a a. manufacturer brand b. private brand c. popular brand d. licensed brand 21. Which of the following is not an accurate description of a way companies extend the maturity stage of the Product Life Cycle? a. modifying the market b. modifying the product c. modifying the marketing mix OR d. no correct answer since all of the above are ways to extend the maturity stage

Explanation / Answer

18.b. Product concept.

19.d. Brand equity.

20.b. Private brand

21.c. Modifying the marketing mix is not an accurate description of extending the maturity stage of Product life cycle.

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