Read Discovering the Truth: The Operation of Ethos in Anti-Smoking Advertising,

Question

Read Discovering the Truth: The Operation of Ethos in Anti-Smoking Advertising, by Rebecca Feldmann, on pp. 678–685 in your text. In this essay, Feldmann dissects the way the Truth antismoking campaign has achieved results by appealing to a teenage audience’s need for independence and rebellion. She notes that the campaign’s strategy has encouraged teens to stand up against the smoking industry. By accepting Truth’s agenda, however, Feldmann asks, “how is the advertising strategy of the Truth campaign that different from the deceiving strategies employed by tobacco advertising?” (p. 684). On YouTube or through an Internet search, find the Truth website and some of its antismoking videos. After learning more about the organization and viewing some of its ads, what is your response to the question Feldmann poses above?

Explanation / Answer

Truth's main overriding goal is telling just the specific truth. Each and every sources used in that campaign is properly cited over their web page. Teens are invited to do their own Research and prove them wrong in the specific webpage. The company is specifically taking what most of the specific tobacco company is used as a marketing tool for hooking the teens and turning it around on the tobacco companies.
What are the biggest factors which is projected by the tobacco company is that smoking tobacco would make you look cool, popular or more desirable by men or women which is directly questioned buy the truth and that is specifically where the different lies. P.S.- please leave a comment if any explanation is needed

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