QUESTION 26 Which of the following strategies have the highest probability of su

Question

QUESTION 26 Which of the following strategies have the highest probability of success, according to the text? O market penetration Odiversification O product development O marketing development QUESTION 27 in evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and the O effectiveness of the suppliers O flexibility of legal rules governing the business O global nature of the product company's objectives and resources socioeconomic infrastructure QUESTION 28 To be useful, market segments must be measurable. True False

Explanation / Answer

Ans 26: market penetration

Explanation: Market penetration is the least risk strategy among the four strategies and involves additional marketing or more assertive sales efforts to penetrate more deeply into an existing customer base.

Ans 27: company's objectives and resources

Explanation: n evaluating different market segments, firms look at factor(s), namely: segment size and growth, company objectives and resources, segment structural attractiveness

Ans 28: True

Explanation: A market segment should be identifiable and measurable for successful market segmentation.

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