Applebee’s is the largest casual dining chain in the world, with more than 1,800
ID: 393200 • Letter: A
Question
Applebee’s is the largest casual dining chain in the world, with more than 1,800 locations throughout the United States and also in 20 other countries. The menu features beef, chicken, and pork items as well as burgers, pasta, and seafood. Applebee’s CEO wants to make the restaurant more profitable by developing menus that are tastier and contain more items that customers want and are willing to pay for despite rising costs for gasoline and agricultural products. How might business intelligence help management implement this strategy? What pieces of data would Applebee’s need to collect? What kinds of reports would be useful to help management make decisions on how to improve menus and profitability?
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Explanation / Answer
Answer:
Applebee’s is the largest casual dining chain in the world, with more than 1,800 locations throughout the United States and also in 20 other countries. The menu features beef, chicken, and pork items as well as burgers, pasta, and seafood.
Applebee’s CEO wants to make the restaurant more profitable by developing menus that are tastier and contain more items that customers want and are willing to pay for despite rising costs for gasoline and agricultural products.
The business intelligence might help management to implement this strategy as below
The management can make the complete plan for the strategy so that they can make the cost vs benefit evaluation so that they can clearly understand the cost and benefit impacts.
The management can use the business intelligence to figure out the demand of the consumers in the market and assess the requirements of the proposed products in the market.
The management can use the business intelligence to understand the costing for these proposed products so that they can understand the real impact on the business.
The management can use the business intelligence to figure out the proposed pricing for the products at which these products will be acceptable to the consumers.
Applebee’s need to collect the data on this strategy like the consumer taste, consumer paying capacity, the price consumer can pay for such products, costing for the proposed products, implementation cost for the tooling and equipments, staff training and management expenses etc. All this data and information will help in better management of this strategy.
The kinds of reports would be useful to help management make decisions on how to improve menus and profitability is
Report of consume interests
Reports on consumer taste for foods
Reports on consumer spent on foots products
Reports on consumer interest in outing foods.
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