7 and 8 please? The main difference between naming broad product-markets and mar

Question

7 and 8 please?

The main difference between naming broad product-markets and market segmentation is O naming is a computerized process, while segmentation requires more thought O naming is concerned with customers, while segmentation is concerned with product features O naming involves breaking down markets, while segmentation involves aggregating customers with similar needs. naming involves looking for similarities, while segmentation involves looking for differences. O None of the above is true QUESTION 7 Sanders Beverages, Inc., is targeting non-juice drinkers with a new line of healthy fruit juices. Identify the segmenting dimension most likely being used by Sanders Beverages Geographic Behavioral Geodemographic Demographic Urgency to get need satisfied QUESTION 8 The"adoption process suggests that confirmation must come before the decision to adopt or reject evaluation usually comes before trial and decision the decision to reject may follow confirmation confirmation comes from a satisfactory evaluation decision usually follows trial and confirmation

Explanation / Answer

7. Behavioral

The segmentation is based in the behavioral aspects of the consumers and decisions are taken to make their experience better.

8. Confirmation comes from a satisfactory evaluation

In the process of adoption once the evaluation is satisfactory, only then it can be confirmed

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