The focus of Selina Inc., an MNC producing a range of products that can be marke
ID: 393371 • Letter: T
Question
The focus of Selina Inc., an MNC producing a range of products that can be marketed through common channels to similar customers worldwide, is marketing. Its aim is to become an insider in every country it operates. Which of the following organizational forms is most likely to be favored by Selina's management?
a global functional structure
a global geographic structure
a domestic structure plus foreign subsidiary
a domestic structure plus export department
a global functional structure
a global geographic structure
a domestic structure plus foreign subsidiary
a domestic structure plus export department
Explanation / Answer
Correct answer:
“A global geographic structure”
Reason:
To bring the product in the open market it is necessary to know the customer's segments. The countries geographic structures represent the feasibility and sustaining of the product in the market. For making the product rule into the market it is necessary for the organization to know its geographic structure so that the correct approach of marketing can be done. If the analysis is correctly made about the global structure then it will be beneficial for the organization to formulate several decision-making processes so that the customers worldwide can be influenced with the marketing strategies and almost at all the countries the formulation of the business can be done. The proper understanding of the global geographic structure will heavily influence the organization to produce the range of products and distribute the product through different marketing channels, it will also boost to the business to be operated across all the countries worldwide.
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