RUM DESCRIPTION Assume you are the top executive and owner of a national Home St
ID: 393443 • Letter: R
Question
RUM DESCRIPTION Assume you are the top executive and owner of a national Home Style Cookie Manufacturer You have started and ran your business successfully for the past 10 years reaching a fair share of the market Your staple cookie is the Jumbo Peanut Butter Chocolate Chip Cookie. Given what you know about internationa business andstrateg tox rechnth t global markets address the following 1- Is there any reason why you should assess opportunities beyond the borders of the United States? Please thoroughtyexplore yo . 2- Identify a specific market (country or region) in which you believe your products will do well Explain the business environment . 3- Select a strategy or series of strategies to be use (FDI, Licensing, Export, Franchise, strategic Alliance, contract manufacturing) · 4. Please describe the major social cultural, economic, political and climatic differences between the markets (domestic and new . Please be sure to provide your sources of information reasoning conditions and the market characteristics that justify your entry in this market and your reasoning behind it demonstrating why it is the most beneficial to enter this market compared to the other options foreign market) to take into consideration ESSAGE SubjectExplanation / Answer
1. As describe in question, Your are successfully run the business from last ten years. Now there is chances to enter in international market to increase the market share of the company. Local market is limited opportunity. If company move to international market, many scopes are available in market but it need ti identify and select best relevant option for the company. If your product is available in wide geograhic area, it chances of selection by customer become increased.
2. You need to identify opportunity in the international market where peanut & chocolate lovers are there. Asia Region has many peanut & chocolate lovers are availble, but chocolate peanut butter cookies is rarely avaialble. It need to search out the countries where demand may be very high or this product are not available.
3. Strategies:
Identify the local government policy for different regions. Priorties the most subsidise government pan. which can lower the capital investment.
Review all the duties throughout all the available countries in asia & check benefits like emport, export, and local manufacturing tax.
You need to select prior the frenchise dealers throughout the country so that product can be easy available in market.
Check the freight cost for the product.
Check the transportaion facility & Road network of the country so that it will help to movement of finished material throughout the country.
4. Suppose you select India as a prefered market. Now need to be analyse the indian market. so need to identify the social, political,economical, cultural & climate difference in indian market.
India is one the largest democracy in the world. political parties always involve in local industrilization and developement of industry. Indian government divided into Central and local or state government. Some of the taxes taken by local or others by central government.
Indian is one of highly growing economy in the world. Its GDP is found 6 percent in last 5 year plan. Indian government support to Foreign direct investment.
India has very high percent of young generation found in country becuse population growth rate is increasing very fast.
Indian climate is very different from other countries. Different region of india has different climate.
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