1. Is SIA facing a structured or instructed problem is SIA’s work place ?2reason

Question

1. Is SIA facing a structured or instructed problem is SIA’s work place ?2reasons. 2. Another example of an unstructured problem is SIA’s work place. SIA CEO Goh Choon Phong says the airline needs a transformation to become more competitive. BY DAVID LEO PUBLISHED: 4:00 AM, MAY 26,2017 Singapore Airlines (SIA) last week announced it will be taking "bold radical measures" in a major business transformation plan following a fourth-quarter operating loss of million by the parent airline. S$41 Chief executive officer Goh Choon Phong said: "The transformation is not just about how we can cut costs but also how we can generate more revenue (and) improve our processes more efficiently, so that we can be a lot more competitive, going forward." The key word is "transformation, which is long overdue. A transformation means this is not merely a stopgap exercise. SIA may begin by re-examining what worked for it in the past and ask why these may no longer be relevant. The aviation landscape has changed dramatically over the years such that SIA cannot continue to rely on doing more of the same things that it has done in the past. SIA cited intense competition as a factor that affected its fortunes. Many airlines that started out emulating SIA have become its fiercest rivals, among them the big three

Explanation / Answer

1. The given case specifies the scenario of the organization SIA which is looking for a transformation for achieving the competitive advantage. The current issue surrounds around the competition alone which has infinite number of solutions. The SIA is facing severe competitive issue which is taking off its leadership position from its market environment. The case also specifies many solutions and recommendations for getting rid of this issue. Hence the issue is a structured issue. Even though it is challenging, the solution provision is much easier.

2. SIA’s workplace cannot be considered as unstructured workplace. IT has its own process and procedures which has yield benefit for the organization. The transformation is required to make it competitive and fit for the market.

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