Review the four P tactics below and match them into the proper category. Fine Fe
ID: 393650 • Letter: R
Question
Review the four P tactics below and match them into the proper category.
Fine Fettle hires McLane Trucking company to handle the transportation of its products from the point of manufacture to the point of sale
A) Place
Fine Fettle chooses the brand name “Awesome Avocado” for its line of avocado based dessert
B) Price
Fine Fettle offers grocery stores 7 days after delivery to pay the invoice for its products
C) Promotion
Fine Fettle employs a salesforce of 20 who visit grocery stores to talk to store managers about carrying its health food products
D) Product
Fine Fettle hires McLane Trucking company to handle the transportation of its products from the point of manufacture to the point of sale
A) Place
Fine Fettle chooses the brand name “Awesome Avocado” for its line of avocado based dessert
B) Price
Fine Fettle offers grocery stores 7 days after delivery to pay the invoice for its products
C) Promotion
Fine Fettle employs a salesforce of 20 who visit grocery stores to talk to store managers about carrying its health food products
D) Product
Explanation / Answer
The 4 Ps of Marketing also known as the 'Product Mix' includes:
A. Place : It includes location and the means through which the product reaches the customers such as markets, point-of-sale, distribution channels etc.
Fine Fettle hires McLane Trucking company to handle the transportation of its products from the point of manufacture to the point of sale.
Transportation is placing the product from its origin to the customer's reach and hiring McLane Trucking company for handling it will fall under this category of Product Mix
B. Price: It includes the value that the customer is willing to pay for a particular product.The price tactics are based on competition, perceived brand value, demand, supply, discounts,credit policies etc. Fine Fettle offers grocery stores 7 days after delivery to pay the invoice for its products
Fine Fettle has provided a 7 days payment term after delivery of its products which is a form of credit and is a price tactic.
C. Promotion :It includes the communication strategies used in order to make the customer aware about the product. Advertisements, direct selling, word of mouth, incentives, contests etc are few means of promotion.
Fine Fettle employs a salesforce of 20 who visit grocery stores to talk to store managers about carrying its health food products.
Since Fine Fettle employs a salesforce to talk to grocery store managers and promote its product ,it comes under Promotion tactic category.
D. Product :It includes both tangible goods and intangible (services) with its product life cycle. In this tactic the features of product , brand, performance , variants etc are considered for making a marketing related decision.
Fine Fettle chooses the brand name “Awesome Avocado” for its line of avocado based dessert.
Choosing a brand name is a part of defining the product and Fine Fettle does the same in the following statement.
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