ms/marketing/personal selling/#/34e3610e 531 341 3799 107c3cc54 6072e qualsimsma
ID: 393710 • Letter: M
Question
ms/marketing/personal selling/#/34e3610e 531 341 3799 107c3cc54 6072e qualsimsmarketingpersonalsellingsolomon/ The Personal Selling Process MY PROGRESS-85% Decision Point: Your Follow-up Strategy Professional selling does not end when the ink dries on the contract. Therefore, Welcome Home wants to ensure that all of its homeowners receive follow-up correspondence from their salesperson. The VP of Marketing tells you:"I know that follow-up is an important element of selling, but I feel that when our salespeople are dealing with existing clients, we are losing out on an opportunity to capture new clients. How can we manage the follow-up process so that Welcome Home benefits the most in the long run?" Select an option from the choices below and click Submit 0 Personalized email: Require that salespeople follow up with a personalized email to homebuyers one week after closing Phone cal: Require that salespeople follow up with a phone call to he ebuyers one week after closing. Standardized email: Develop a generic follow-up email that will be sent by the system to homebuyers oneExplanation / Answer
Correct Answer:
Phone Call
Explanation:
A phone calls to the people, not only communicates that the organization cares for them, but also can get the first hand ideas of the problems faced by them and the sales person can line up the necessary assistance. It created a long term relationship with the customers and loyalty.
Sending a personalized mail or standard mail, may not be checked, by these new buyers, because they may be busy in shifting, organizing and busy in other work in their new home. Then, the whole initiative, will be a waste. So, it will be good to call them and let them know that company still thinks for them even if the deal is closed.
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