Which of the following is NOT primarily an example of innovating within the serv

Question

Which of the following is NOT primarily an example of innovating within the servicescape as part of an experiential marketing campaign?

Creating sensory impacts using sights/smells, using symbolic cues to encourage certain brand associations and/or designing spaces (physical or virtual) which heighten consumers purchase intentions.

Automating or digitising a part of the service blueprint which was previously a personnel intensive manual process in order to reduce consumers waiting times.

As a way to allay the concerns of risk adverse consumers when using credence services (e.g. providing tangible cues about the credentials of a medical service provider in their waiting rooms)

Synchronising the design of a brands online/digital presence to complement or match the sensorial cues of their physical/tangible presence offline (e.g. UQ's updated SI-net graphical user interface)

Creating sensory impacts using sights/smells, using symbolic cues to encourage certain brand associations and/or designing spaces (physical or virtual) which heighten consumers purchase intentions.

Automating or digitising a part of the service blueprint which was previously a personnel intensive manual process in order to reduce consumers waiting times.

As a way to allay the concerns of risk adverse consumers when using credence services (e.g. providing tangible cues about the credentials of a medical service provider in their waiting rooms)

Synchronising the design of a brands online/digital presence to complement or match the sensorial cues of their physical/tangible presence offline (e.g. UQ's updated SI-net graphical user interface)

Explanation / Answer

Creating sensory impacts using sights/smells, using symbolic cues to encourage certain brand associations and/or designing spaces (physical or virtual) which heighten consumers purchase intentions.

All other options are related to improving the customer services. Innovation means something new which the rivals have not done yet.

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