please answer the questions at the end if the case Case Study Miscommunications

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please answer the questions at the end if the case

Case Study Miscommunications with a Brazilian Auto Parts Manufacturer The Brazilian sun beat down steadily on the tarmac outside as Alessandro Silva and Agosto Ventura stood inside the São Paulo-Guarulhos International Airport. They were awaiting the arrival of two representatives from Lucky Auto Parts Company, a regional wholesaler and retailer based in Ames, lowa. Mr. Silva, the president of a mid-sized auto parts manufacturer in São Paulo, and Mr. Ventura, the company's sales manager, were looking forward to a new business relationship with Henry Williams, president of Lucky Auto Parts Company. A few weeks previously, in an initial phone call, President Silva invited President Williams to visit the Brazilian manufacturing facility, a potential source of after-market auto parts for Lucky. This would be the American company's first venture into buying parts directly from a foreign manufacturer. Williams planned to take his new vice president of purchasing Wally Astor, who also happened to be his son-in-law, on this first trip Mr Wiliams thought this exploratory buying trip would be a good introduction to 155

Explanation / Answer

4.11. In this case, three cultural missteps are:

1.Lack of focus :Before going to a business deal the representatives should be very much focused on what they are doing and should be very confident and knowledge of what we are going to in the project .here in this case henry williams is busy with the case put on his company  and didnt turnup to brazil instead he sent his son in law he has no experience and dont know how to handle the situation   

2.Lack of authencity :Here in this case ,Astro is very much keen about of visitig the silva company but they said we can have meeting over a dinnner that is the culture of the brazilians ,so dont make copy exactly as our partners or competitiors

3.Lack of leader engagement: As you know in this case ,henry williams didnt come for the meeting only astro went to handle the business deal ,astro didnt have the experience to handle the relationships so it is very important to engage a leader in the business deal

This are the three cultural missteps happend in this case

4.12:

Brazil has a culture spending more time during eating and having business discussions at that time i would have convienced astro to come to 9 pm dinner for business discussion .In brazil most the business deals will happen in lunch time or dinner time this is the culture of brazil i would have explained to the americans.

4.13.

If i am a american native i would have explained about the american business culture to the brazil business partners that in america our all business meetings will be done dressing formally in office with a small talk and presentations everything in the office itself everything is decided in office itself and by visiting the place facility then only the deal will be closed

Conclusion :

According to brazilians culture the business deal will be first discussed over dinner or lunch and finally they see facility and make the deal confirm

According to american culture the business deal will be done formally in floor with presentations and values then finally they visits facility they will decide to take up the relation or not

These are the major cultural differences of america and brazil

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