5 Social Factors pertain to the influence of ________. a- age, life, stage, econ

Question

5 Social Factors pertain to the influence of ________.

a- age, life, stage, economic situation, and personality

b- culture, social class, family, and reference groups

c- motivation, learning, socializtion, attitudes, and beliefs

d- learning, economic situation, socializtion, and life stages

6.The typical consumer buying process include which of the following steps?

a- need recognition, information search, evaluation, purchase, post -purchase evaluation

b-environmental scanning, need recognition, research, purchase,post purchase evaluation

c- information search, need recognition, benefit alignment, selection, post purchase evaluation

d- information search, need recognition, evaluation, purchase, post purchase evaluation

8 In 2010, the management consultancy McKinsey published research about the difference between organizations that produced top-performing products and those that produced under-performing products. The use of ________was a striking differentiator.

a- retargeting b- target marketing c- marketing research d- marketing segmentaion

11 Which aspect of the Marketing Mix is concerned with how much a customer is willing to pay for a product?

a- price b- product c-place d- promotion

Explanation / Answer

5. Social Factors pertain to the influence of culture, social class, family, and reference groups  _.

Answer:-  culture, social class, family, and reference groups   . Culture signifies the set of values of a particular community. A marketer should pay attention to social class because generally the buying behavior of people in a particular social class to some extent is similar. One other social factor is sub-culture. Our attitude, perception and values are inculcated through our family so family plays important role.

6.The typical consumer buying process include which of the following steps?

Answer:-need recognition, information search, evaluation, purchase, post -purchase evaluation.

Consumer starts with identifying the need and based on that need consumer collects the information and further evaluation which leads to purchase and then based on that experience post purchase evaluation has been done.

8 In 2010, the management consultancy McKinsey published research about the difference between organizations that produced top-performing products and those that produced under-performing products. The use of _ marketing research_was a striking differentiator.

Answer:- marketing research

Marketing research is the process that links the procedures, customers and end users to the marketer through information used to identify and define marketing opportunities and problems.

11 Which aspect of the Marketing Mix is concerned with how much a customer is willing to pay for a product?

Answer:- Price

Price is related to willingness to pay for a product. 7 P's of Marketing Mix are  product, price, promotion, place, packaging, positioning and people

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