1. For each Big Data source listed below, identify an organization that you beli
ID: 394363 • Letter: 1
Question
1. For each Big Data source listed below, identify an organization that you believe uses (or could use) that data source.
A. Business Systems
B. Social Media Platforms
C. Mobile Applications
D. Commercial Entities
E. Government Agencies
2. Then briefly describe how you believe the organization currently uses (or could use) data from each source to answer a specific marketing question or make a marketing-related decision (questions and decisions you identify can be different for each data source).
Explanation / Answer
Answer
1) organisations for each big data source
A. Business system: Amazon
B. Social media platforms; MyGlamm
C. Mobile application: IBA halal care
D. Commercial entities: dinar furniture
E. Government agencies: miniso haul
2) * Amazon uses business system in its operations to hire, sell, pay, ship and many other activities to remain competitive and successful.
* MyGlamm cosmetic brand utilise the Social media platforms to create brand awareness and to have a strong customer base by using YouTube, website, Instagram and many other ways to reach out their customers.
* IBA halal care could use Mobil application to reach out the customers and serve them at their convenience to boost their halal cosmetic range.
* Dinar furniture could use big data from commercial entities and entrepreneurs who are successful in furniture business and see their strategic strength to learn and implement the same for strengthening the market share.
* Miniso haul need to comply with the goevernmental rules and regulations of the countries where they want to open their store. They must consider the taxation and entry barriers through getting information from government agencies.
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