Home improvement chain Lowe’s allowed a discussion on its Facebook page to get o

Question

Home improvement chain Lowe’s allowed a discussion on its Facebook page to get out of hand after withdrawing its advertising from a TLC reality show about Muslim families. The 23,000 comments on Facebook that followed were mostly critical of the company, but some praised the home improvement giant. Only when the media picked up the story did the company respond to offensive and racist posts by deleting all the messages and explaining its late intervention as “respect for the transparency of social media.”

Explanation / Answer

Yes, it should take such effort to remove the offensive and racists posts. Even, it should appeal to the comment sender's that please do not post any abusing, annoying, racist or discriminatory message to its post . It will be great step if company ask its social media experts to post such messages which compensate any loss done previously due to wrong post against Muslim family. Even, some employees group might involve sending soft message so that a balancing can be established immediately. Even, if possible comment options should be disabled so that bad or abusing messages cannot be received and it can be preventing from negativity at all.

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