Using your personal Facebook or Twitter page as an anchor, create a Facebook and
ID: 394808 • Letter: U
Question
Using your personal Facebook or Twitter page as an anchor, create a Facebook and or Twitter Business page and identify the advantages of launching your commercial business on this platform. What notable benefits does the Facebook/Twitter Business page have to offer that a personal account does not offer? How will these page variants help you to identify and connect with your consumer base more efficiently? What kinds of goals will you look to accomplish? Is it ever wise to manage your day to day operations on your personal account in the context of Social Business? You can begin creating your own Facebook Business account HERE. Twitter is HERE. Note: You do not have to actually create a page of you do not feel comfortable.Explanation / Answer
Social Media Marketing
Social media marketing requires both strategy and creativity.
While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
Plus, its benefits extend far beyond increasing sales.
However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.
Clearly, there is a disconnect between those who are seeing the benefits of social media and those struggling to get started.
If the latter sounds like you, keep reading. You’re about to learn how social media marketing can help build your business. Some of the benefits you’ll learn about include:
When your brand is ready to get started with social media, manage everything on one marketing management platform with CoSchedule. It empowers teams to:
Plus, you can manage all your other marketing projects and campaigns on the same platform, too.
Using Social Media To Grow Your Brand Awareness:
1. Create Brand Recognition:
Gaining brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
Take a look at Nike’s Twitter page. Nike keeps their Twitter profile neat and clean. They place their recognizable logo on both their profile image and cover photo without being overbearing.
The cover photo is especially effective because it connects the Nike logo to the idea of running.
2. Generate A Conversation Around Your Brand:
A strong social media marketing strategy will generate conversation about your brand, products, and partners.
Take this example from PlayStation. A simple post saying congratulations to Naughty Dog (the company behind the new video game Uncharted 4) for its success generated feedback on the game.
In doing so, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all facilitated by social media.
Focus on sharing content that naturally creates conversation. Some of those ways are to:
3. Learn How To Connect With Your Audience Through Social Listening:
Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience uses.
Take a look at Burger King on Twitter. They use the same slang that the younger audience on Twitter uses to represent themselves in a comedic fashion. If you’re unsure how to match the tone and style of your audience, social listening can help. Make it a part of your daily routine to do some social listening and see what people are saying in your industry. If you want to take your social listening to the next level.
4. Gather Data From Audience Research To Improve:
Audience research is similar to social listening. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media to gather this information. Both Facebook and Twitter allow you to view the reach and the insights of all your posts.
To view the insights on your Facebook page, simply go to the page that you are the admin of and they will be next to your cover photo. Twitter will have an option to view the insights of every tweet you post at the bottom of each tweet.
Take this example with HuHot, a popular Mongolian grill chain restaurant in the Upper Midwest. A customer inquired about a time-sensitive situation, and the company answered her question within hours. Assuming that you have separate teams for social media and customer service, it’s important to maintain a strong line of communication between the two. That way, your teams don’t get tangled up when providing customer service through social media.
5. Help Your Cause To Go Viral:
We’re all familiar with viral ads; just take a walk down memory lane and take a look at some of these great viral campaigns. Social media can have a huge impact on making ads viral. In fact, that’s where most of those ads are shared.
The beauty of a viral ad is that you can get a lot of attention for relatively little effort, getting a huge ROI. But you want to keep in mind that your focus shouldn’t be on forcing an ad to go viral.
Keep your expectations in check. It’s far better to reach 20,000 correct people than 500,000 random people. Though it can work out, it can also be risky and expensive, so making something go viral shouldn’t be your prime concern. It could force your business to try something unnatural to your business. Virality will come with good content and good promotion.
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