4. See if you can come up with any examples from your experience in which you be

Question

4. See if you can come up with any examples from your experience in which you believe "styling" has gotten in the way of function or, at the very least, seems to have been done for its own sake, to no visible purpose. In clude such familiar examples as autos, household appliances, furniture, TV sets, electronic instruments, and hand tools. See, in each such case, if you can figure out what the stylist was trying to accomplish. Could there have been considerations beyond functional utility, including such things as product recognition, attempting to attract the customer's attention, or misguided at- tempts at trendsetting?

Explanation / Answer

An example of styling getting wrong and affecting the functionality is tiny looking headlights of some vehicles introduced by Japanese companies in the Indian market. Representative of one of these Japanese companies told that the Japanese relate the design features of these vehicles with their own looks, hence the tiny headlights symbolise the tiny eyes that they have. The logic was fine, but it came in the way of functionality and customer acceptance where the headlights, though powerful enough to fulfill their purpose, did not go well with the Indian consumers, most of them liked to have bigger and bolder headlights on their vehicles. The companies modified them to some extent, but still, one does see smaller, sharper headlights on most Japanese vehicles.

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