Chapter is about Integrated Marketing Communications, Advertising, and Public Re

Question

Chapter is about Integrated Marketing Communications, Advertising, and Public Relations for my class principles of marketing

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1. Watch a television show and see how many products you can find placed within the show. Present your findings to the class.

2. Differentiate between advertising and product placement. Which do you think is more effective, and why? and assign the appropriate sales channel for the four activities listed. As a reminder, the four sales channels are: In the Field, Telemarketing, Inside Sales and OTC (Over the Counter). Second note: Some may use more than one sales channel.

Explanation / Answer

1. (YOU REALLY HAVE TO WATCH THE SHOW TO ANSWER THIS QUESTION) TRY USING SERIES WHICH ARE MORE RELEVANT AND UPTO DATE WITH

2. PRODUCT PLACEMENT IS A TYPE OF ADVERTISING STRATEGY OR IF YOU SAY PROMOTION TECHNIQUE WHICH IS USED FOR PROMOTION OF A PARTICULAR OBJECT IN A MOVIE OR TV SERIES

YOU CAN SEE THAT, EXAMPLE KURIEG WAS USED AND ITS "NAME" WAS TAKEN AROUND 5-6 TIMES IN A SCENE AND IT WAS INCLUDED IN THE SCENE

ADVERTISING IS AN AUDIO OR VIDEO BASED FORM OF COMMUNICATION WHICH INFORMS THE CUSTOMER ABOUT OUR PRODUCT OR SERVICE OFTEN SPONSORED

I THINK THAT PRODUCT PLACEMENT IS NOT THAT EFFECTIVE AS RELATED TO ADVERTISEMENT AS THE PRODUCT WOULD EITHER BE PLACED IN THE SCENE OR MENTIOnED ONCE OR TWICE BUT ADVERTISEMENT GETS IT OWN TIME ON THE MEDIA YOUR USING

ADVERTISEMENT IS CHEAPER, ADVERTISEMENT IS DONE ON MANY PLATFORMS, PRODUCT PLACEMENT IS DONE ONLY ON TV

IN THE FIELD- PERSONAL SELLING

TELEMARKETING- DIRECT MARKETING

INSIDE SALES- SALES OUTSOURCING,E-COMMERCE

OTC- PERSONAL SELLING

NOTE PLEASE DO RATE THE ANSWER

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