PRODUCT CHOOSEN: ALMOND BUTTER Plan Overview Describe your overall plan. Evaluat
ID: 395661 • Letter: P
Question
PRODUCT CHOOSEN: ALMOND BUTTER
Plan Overview
Describe your overall plan. Evaluate the good, service, or technology that you will be marketing in the nation you selected.
Define the mission statement and vision of the business.
Define the overall goals and objectives for the business.
Your goals and objectives should be both short term and long term.
SWOT Analysis: Evaluate the Host Country
As you prepare your SWOT and discuss each category for the host country, identify the greatest challenges for marketing your good, service or technology in this country. As you will notice, you began to address these different elements in part 1 with several new elements added in this part 2.
Demographics
Geography
Cultural Environment
Labor factors
Social factors
Government / Political environment
Legal environment
Identify any national or regional laws that will affect your business.
Economic Environment
Market Trends
Physical Infrastructure
Communications Infrastructure
Include any other factors that you believe will impact your business internally or externally.
Recommendations
After you have completed your SWOT analysis, formulate your recommendations based upon your SWOT. Leverage your strengths and opportunities to offset and overcome your weaknesses.
****PLEASE DO ALL OR DO NOT ANSWER IF UNABLE****
Explanation / Answer
PRODUCT CHOOSEN: ALMOND BUTTER
The Good :- Almond Butter. The product would be available in different varients such as plain, salted, and few more.
Service :- The product would be available to consumers at different POS as local markets, Modern Retail, Departmental stores, and on-line services. The company would provide service support to its channel partners as distributors, retailers, etc for the storage and availablilty to the consumers.
The Technology :- The Technology used for the product will be state-of-the-art technology to produce the best product without any human tough. This would also have all the industry specifications and approvals from all the concerned authorities.
MISSION : To provide the consumers with the best product in the category and to develop a taste of satisfaction .
VISION :- To produce the best products to satisfy the taste and needs of the consumers and to provide value to the satkeholders, while being an environment friendly company.
Goals :- To launch the best in the category product as - Almond Butter by means of all the distribution channel and reach to the consumer at the shortest possible time.
The short term goal is to launch the products in all A class towns in the first year of operation.
Objective :- To establish a cohesive business production and distribution network that provides the best service to the cahnnel partners and value for money products to the consumers.
The long term business objective is to provide value to stakeholder and develop the business into a profitable venture.
SWOT ANALYSIS :-
Demographics : THE huge population of the country - INDIA, with vast cultural diversity, language and eating habits. There is a vast difference in the preferences and taste of food in the country.
Geography :- Spread over the Sub continent of Southern Asia, it represent a huge geographical area with mountains, plains, pleatues and deserts.
Cultural Environment : Cultural differences can be seen every 200 miles in the country.
Labor factors : there is a wide mix of labor in the counrty.. fromhighly trained to skilled and semi-skilled at economical cost.
Social factors : Traditional values still hold deep roots in the people at large. the society has a mix of tradition and modern culture giving the social structure a newer look.
Government / Political environment:- The country has a stable form of government with clear guidelines for business operation. The laws are supportive for the launch of new business ventures.
Legal environment: the law system is very well defined in the country and is in support of the business community.
Identify any national or regional laws that will affect your business.: the laws are more defined by the central government, but state government has some role in thr development of industry in the region. The laws are in support of development of business.
Economic Environment : The country has a stable economic conditions and has a healthy economic growth rate of 8.5% per annum.
Market Trends :- Currently the market leader is AMUL followed by NUTRILITE; MOTHER DAIRY; PARAG; etc. The major segment of the butter market is of milk based butter, followed by a small share of market by PEANUT Butter. ALMOND Butter and other forms of butter's are still developing in the market.
Physical Infrastructure: The market is well connected by a strong infrastructure in terms road, rail and air transport.
Communications Infrastructure : the country has a very strong communication network of press, media, internet, social media....
India is a land of cultural and social diversity with different eating habits and taste. This plays a very crucial role in terms of new product launch. The company must consider these factors in detail region wise and then make necessary modifications, if required.
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