Answer each question so that your customer avatar is as real to you as a living
ID: 395755 • Letter: A
Question
Answer each question so that your customer avatar is as real to you as a living human being.
Think about your ideal customer. Give him/her a name:
Name? Age? Married? Children?
Lives Where?
How Much School?
Job Title?
Profession?
Household Income?
2. Now, flesh out the personal details. This will help you better understand your customer prospects and dramatically improve your marketing efforts:
How many years in current position?
Current salary?
How many jobs held during course of career?
Political views?
Religious views?
Personal interests?
Hobbies?
3. Go deeper. Think about a typical day in the life of your ideal customer prospect. Favorite brands?
Favorite Web sites?
Source for breaking news?
Source for entertainment content? Movies, magazines, tv programs etc.
Uses Twitter? Facebook? LinkedIn? Pinterest? Instagram? Other? ________________
Personal goals:
Business goals:
Family goals:
4. List at least 3 challenges your ideal customer is having that makes them an ideal customer for your business.
1.
2.
3.
What is your customer secretly concerned with?
What would they be willing to pay almost anything for?
How can your product or service match up to your customer's real needs and desires?
How can your business help solve your customer's needs? What is it that you are trying to provide your customers?
7. Now, create a short story about your customer avatar.
Include details about their life and professional background. Explain what impact a challenge is having. How is this challenge making your customer feel? What types of frustrations does your customer keep having? What does your customer need more than anything? How can your business/product best provide the product or service that’s needed most? Write down your story here.
Explanation / Answer
Answer each question so that your customer avatar is as real to you as a living human being is.
Think about your ideal customer.
Give him/her a name:
1. Name: Mark Age: 32 Years Married: Yes Children: No
Lives Where: New York
How Much School: Masters in Management
Job Title: Vice President-Business evolution
Profession: Business strategy formulation, marketing, and sales
Household Income: $1,00,000 per annum
2. Now, flesh out the personal details.
How many years in current position: 4 years
Current salary: $ 65000 per annum
How many jobs held during the course of a career: 2 jobs
Political views: Neutral and progressive, believes in one world one community.
Religious views: atheist
Personal interests: Self-education, Reading and attending self-development programs.
Hobbies: Skydiving, deep-sea diving, camping, biking, long drives and traveling to exotic locales.
3. Go deeper. "a normal day in the life of your ideal customer prospect." Starts at 5:00 am with coffee and exercise for 1 hour. Dressed by 8:00 am transit time of 1 hour, official start time 9:00 am. The line of meetings, and emails. Travel for work 3 days a week. Reach home by 8:00 pm. Quick shower and dinner preparation help and dinner by 10:00 pm. Sleep by 11:00 pm.
Favorite brands: Tommy Hilfiger, Ralph Lauren, Hugo boss perfumes, Nike for casuals.
Favorite Websites:
LinkedIn, Twitter, the Harvard business review, the economist, and the Forbes.
Source for breaking news: Google
Source for entertainment content: Movies, magazines, TV programs etc.
Netflix, Amazon Videos, Online Gaming.
Uses Twitter? Facebook? LinkedIn? Pinterest? Instagram? Other? ________________
Facebook, LinkedIn, Twitter
Personal goals: Buying a countryside villa in the next two years and take on a financial management degree over the next two years.
Business goals: Becoming A CEO of a fortune 500 company by age of 40 years.
Family goals: Start a family after 3 years and have 2 kids in the next 6 years.
4. List at least three challenges your ideal customer is having that make them an ideal customer for your business.
1. They have to deal with laundry on a weekly basis
2. Need to be dressed perfectly on all occasions
3. The wardrobe and clothes should always be in the best condition for all occasions.
What is your customer secretly concerned with: Looking good
What would they be willing to pay almost anything for: A great user experience and a product or service which gives them help with household activity.
"Can your product or service match up to your customer's real needs and desires:"
Our product an end-to-end automated washing machine will analyze the fabric requirement pick the suitable wash cycles, dry the garment ensuring zero damage, iron it, and deliver it ready to wear folded for the user. The machine starts on voice commands and has to load with detergents in respective slots only once a month. The fabric selection will choose the right detergent, washing and ironing pattern.
How can your business help solve your customer's needs?
The two families members both husband and wife are working and are in high-performance jobs. They put in almost 40 plus hours of work a week and would like to have more time to spend with each other.
What is it that you are trying to provide your customers?
We are providing customer easy and good care for his wardrobe and helping him to save time and look good at the same time.
5. Now, create a short story about your customer avatar.
Include details about their life and professional background. Explain what impact a challenge is having. How is this challenge making your customer feel? "types of frustrations does your customer keep having?" What does your customer need more than anything? How can your business/product best provide the product or service that’s needed most? Write down your story here.
The customer in a senior management role is constantly driven by targets and need to prove his mettle in challenging and competitive situations. He needs to continuously upgrade his qualification and skill set to remain in the position he is in currently and the position he looks forward to achieving in the next 10 years. He also has to have enough resources to take care of his dreams of acquiring countryside villa, have children, educate them and also plan for his future health and retirement.
He is currently challenged with a shortage of time as he is putting more than 40 hours at work and he has weekend classes and seminars to attend. He needs to have some free time at the same time ensure he continues to look good irrespective of the days and time. His wardrobe has to be perfect and his grooming has to be excellent.
Acquiring and using the machine will make his and his wife’s weekly laundry time, which is almost 2 hours a week free. He can also use it suitably once the children start coming. The extra time will allow him to channelize his energies in spending time with his wife and cultivating his hobbies. He can also be assured that the laundry is in excellent condition as the washing is done as per fabric requirements.
The product which has the following features can make the life of the client easy by eliminating his weekly laundry task completely:
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.