The focus of this Benchmark Assignment is to consider how consumer demographics

Question

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

One walk-in clinic, such as an urgent care facility

One retail clinic in your local grocery store or retail pharmacy

No-appointment physician's office

Research the market of this facility. Consider the following as you complete your research:

Demographics of the consumers who use the facility selected

The location of the facility selected

The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

Describe the facility selected, including its location.

Analyze the demographics of the consumers who use the facility selected.

Include the cultural and generational demographics in your analysis.

Analyze the marketing approach used for the facility.

Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.

Consider whether marketing techniques can be the same when marketing to different demographics.

Explanation / Answer

Selected Organization - Mayo clinic

Mayo clinic is one of the best available Healthcare facilities. If anybody thinks about equality of the Healthcare networks then the Mayo clinic is on the top. By setting up their own standards and constantly maintaining the core value of the organisation Mayo clinic has built its own identity by providing exceptional customer care service and extreme commitment to go service being provided to the patients. By having an idea of meeting the needs of the patient, mayo clinic health develop and Intensive Care organisation structure which is extremely good. Always putting the patient on the front side and being dedicated to the organisation's goals.
By making decisions which are totally patient oriented and does not really relate to the pacific Business structure is the key factor. By creating very large integrated Healthcare service to the patients, mayo clinic has been very successful in maintaining its brand image and to create the core value of understanding the needs of the patients as well as provision of the specific services and grid environment. By implementing morals and ethics at a strong structure and being able to communicate that specific getting into whole organisation is an essential part of the core values of mayo clinic which is very beneficial in maintaining industry standards.
Customer is the most important part of the success of Mayo clinic. Exceptional customer care directly in hands in the overall mouth to mouth publicity as better environment directly enhances the overall experience and provide extensive support to the overall structure of the organisation. In this specific situation customer becomes the main point of service. If the customer service excellence in the overall service provision would create a better effect on the customer and customer would definitely promote the organisation by telling it to other people as well.
For maintaining a strong brand, mayo clinic should stick to their commitment to and provision of the services. By implementing different strategies to support this commitment and provision of the services to the customers it essential for Mayo clinic to maintain a brand image in future. Excellent online presence as well as intensive Customer Care Unit and environment maintenance is essential for Mayo clinic to retain this a specific image how to improve the customer experience.

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