What is the difference between core beliefs and secondary beliefs? Give an examp

Question

What is the difference between core beliefs and secondary beliefs? Give an example of each from your personal experience and how have these beliefs affected in making a purchasing decision. (5 points) 1. 2. Explain cause-related marketing. There are some companies which are completely based on cause-related marketing. Find one example and explain the advertising campaign. (5 points) 3. Explain ethnographic research. How is ethnographic researcl 4. Hispanic Americans, African Americans, and Asian Americans form three major subcultures in the United States. According to your experience, what is the difference in the shopping or consumer behavior of these three subcultures? Explain with examples. (5 points) 5. What are the advantages of Internet-based survey research over traditional survey research? (5 points) We discussed in class that during and after World War II women entered the labor force. Do you think that with time there has been change in the consumption behavior of husbands and wives in the household? Think about the grocery buying roles of husbands and wives, Is there a change? Are companies using this change in their marketing and advertising? (5 points) 6. 0

Explanation / Answer

1. Core beleifs are those beliefs which are developed and get influenced because of the culture in which we were raised and reside. These beleifs are generally passed on from parents, family, society in which we live in, religion etc. For example having a nuclear family in European countries is very much acceptable and even encouraged but in South Asian countries like Japan and India it is highly discouraged and is taken negatively. These are well firm and do not change easily.

Secondary beleifs are those beliefs which are not grounded well into lifestyles and thinking and hence are more open to change than core ones. They also get passed through family/parents but are generally people's own views, thinking and are flexible and can change easily as when situation demands.

IN purchase decision making these beleifs and values play improtant role. For example when one wants to purchase a car or apartment a person living in Asian country will prefer to have family car and big apartment so that whole family can be accomodated but a person America may prefer to have small car or apartment . This decision making gets influenced becaus eof core beleif mentoned above.

One secondary beleif could be that one should get married early. But this beleif can be changed by a family planner that getting married late or having chidren later is more beneficial in all terms than convincing him not to get married as it is core beleif that getting married is better than not getting married which hence cant be changed.

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