Complete the following internet activities and submit your answers to the questi

Question

Complete the following internet activities and submit your answers to the questions as an attachment. 1. Visit Apple (apple.com). What value does Apple provide customers that allow them to be a premium Brand? What are two advantages to using Apple to buy music or to rent/buy videos? What are two other options a consumer could use instead that would be a competitor to Apple? 2. Take one Apple product or service and describe how Apple addresses Product, Price, Place, and Promotion. Be sure to include justification for your answer. Justification can be online resources listed

Explanation / Answer

1) Apple is undoubtedly a premium brand. “Price is what you pay. Value is what you get”, said Warren Buffet. Apple makes their employee feel cool about owning their product. Even in the market if we see, people who owns the Apple try and show off it as much as they can. Ex Apple Chief Evangelist, Guy Kawasaki once said, "No one buys Apple because of the price" because of the intangibles like innovativeness, quality, coolness, support etc. Apple focus on delighting and satisfying their customers with their existing products. They only launch the further series of the existing product. The differentiation strategy used by Apple tells the company development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. The value added by the uniqueness of the product may allow the firm to charge a premium price for it.

Advantages of buying Apple Music:

Other options available:

2) Considering Product to be iPhone

I-stores: These are apple owned stores with highly knowledgeable service people, giving a lot of time and effort to get the tech specifications across to the customers. These stores with highly trained sales people, with advices to offer, create a great experience, which enhances the experience of buying an iPhone. These exclusive showrooms get the products directly from company at a lesser price.

Independent stores: Few high-class stores, specially in malls, also place iPhones with other mobile phones. Buying from these stores is equally good, as these are premium stores in themselves. They purchase from distributors rather than company itself.

Online: Apple products are available, on many sites, like ebay, flipkart, or mostly Amazon. Company’s website also provides the service of fining nearest locator

Second Hand Market: A huge market is present for Apple’s iPhone second hand mobile sets, for their durability and the status symbol attached to it. Ebay is one of the site dealing largely in this second-hand segment.

After sales: iPhone is very well known for its after sales services.

Tie-ups with Companies: iPhone also does tie ups with corporates for its many services. This market has opened up widely, since the exit of Blackberry smartphones.

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