Required: 1. Pitching the \"Wrong\" Products: Do marketers persuade customers to

Question

Required:

1. Pitching the "Wrong" Products: Do marketers persuade customers to buy the "wrong" products? Why or why not? Explain your logic. Write at least 280 words.

2. The Five "Ps" of Marketing- Apply the Five "Ps" (Product, Price, Place, Promotion, Positioning / Points of Difference) to a brand that you like or use. Compare and contrast the brand you like or use to a different brand in the same product class. Write 280 words.

Please don't copy from anywhere or Chegg's solutions. Write in your own words.

Explanation / Answer

1. THIS COULD BE TRUE IN THE SENSE THAT SOME MARKETERS DO ACTUALLY PROMOTE THE WRONG PRODUCTS AND INTRODUCE THEM IN THE MARKET EITHER KNOWINGLy OR UNKNOWINGLY THAT MIGHT AFFECT THE CUSTOMER IN MORE THAN ONE WAY AND COULD COST THE CUSTOMER A LOT OF MONEY OR EVEN AFFECT THEIR LIFE,

PERSONALLY, I DONT THINK MARKETERS DO PERSUADE THE CUSTOMERS TO BUY THE WRONG PRODUCTS AS A MARKETERS JOB IS TO ACHIEVE PROFIT FOR THE COMPANY THROUGH THE SATISFACTION OF THEIR CUSTOMERS, AND THE MARKETERS KNOW HOW IMPORTANT CUSTOMER SATISFACTION IS AND HOW ITS THE BREAD AND BUTTER FOR THE COMPANY, SO I DONT THINK THAT MARKETERS SHOULD DO AND DO THIS KIND OF UNETHICAL BEHAVIOUR, SINCE THE COMPANY NOW BASE THEIR SUCCESS ON THE NUMBERS OF SUCCESSFUL CUSTOMER RELATIONS AND HOW MUCH THE PRODUCTS ARE LOVED BY THEM

MARKETERS BASIC LAW OR SO TO SAY IDEALS STAND FOR THE SATISFACTION, WHY WOULD HE /SHE WANT TO KILL THAT CHANCE TOWARDS SUCCESS

PLUS IF THEY UPSET ONE CUSTOMER, THEY WOULD AFFECT A LOT OF THEIR TARGET MARKET AS A RESULT OF WORD OF MOUTH PROMOTION

2. IM GONNA GO WITH NESTLE'S MAGGI ITS A POPULAR PRODUCT IN INDIA, MORE LIKE THE MOST POPULAR INSTANT NOODLE BRAND IN THE WHOLE COUNTRY AND IT HAS MAINTAINED THAT SAME POSITION FOR OVER 25 YEARS

PRODUCT- THE PRODUCT IS TASTY AND IS USED BY CUSTOMERS OF ALL AGES FROM CHILDREN TO OLD PEOPLE

PRICE-THE PRICE HAD BEEN CONSTANT FOR OVER 10 YEARS NOW IT HAS INCREASED BUT ITS STILL AFFORDABLE BY EVERYONE

PLACE- MAGGIE HAS PLACED MARKET IN POSSIBLE EVERY MARKET IN INDIA AND SOUTH ASIAN MARKET

PROMOTION-THEY USE CELEBRITIES FOR THE PROMOTION OF THE PRODUCT AND HOW ITS A HOME BRAND

POSITIONING- THEY HAVE CLEVER POSITIONED IT AS A HOME BRAND IN THE HEARTS OF PEOPLE AND HAVE CREATED A STRONG SENSE OF BRAND LOYALTY

COMPETITION- TOP RAMEN

PRODUCT- THE INSTANT NOODLES ARE COMPLETELY UNIQUE AND NEW AS COMPARED TO MAGGIE AND HAVE A BRAND NEW TASTE WHICH IS LIKED BY MANY

PLACE -TOP RAMEN HAS PLACED THE PRODUCT IN THE COUNTRY BUT NOT AS EXTENSIVELY IN THE COUNTRY BUT MORE WORLDWIDE

PRICE- THE PRICE IS MUCH MORE AS COMPARED TO THE MAGGIE, THAT MIGHT BE THE REASON PEOPLE OFTEN GO FOR THE FIRST CHOICE

PROMOTION- TOP RAMEN DO NOT USE MUCH ADVERTISEMENT ACTUALLY, HARDLY ANY ADVERTISEMENTS CAN BE SEEN NOW

POSITIONING- THEY POSITIONED THEMSELVES MUCH AHEAD OF THE COMPETITION DURING THE BAN OF MAGGIE IN 2016 AND TOOK THE LEAD

IF YOU WANT TO RESEARCH EVEN FURTHER PLEASE GOOGLE ABOUT THE COMPANY

NOTE PLEASE DO RATE THE ANSWER

Related Questions

Navigate

• Browse (All)
• Browse R
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.