Without energy companies, the world would lack health care, farm equipment, auto

Question

Without energy companies, the world would lack health care, farm equipment, automobiles, indoor plumbing, and computers. Despite the many ways in which energy businesses improve the quality of life for the world's nearly 7 billion people, ad agencies face enormous challenges planning campaigns for energy firms. Analyze a current advertising for a global energy company and explain how current and past events in the company's political, social, and competitive surroundings have shaped the campaign's message and visuals.

Explanation / Answer

Here we take the example of the world’s leading energy company, Chevron.the Company has launched an advertising campaign named “we agree” in response to the community’s demand that an energy company should develop renewable, support communities, create jobs and protect the environment. the advertising campaign has been shaped according to the opinion of the people around the world on key energy issues.teh campaign described how responsibly the company produces energy while supporting the community and taking care of environement.the company has described its leadership in the development of renewable energy, how it has made huge investment to find new energy and work cleaner, smarter and safer. It also supports education and health in the communities it operates. The campaign showed the actions taken by the company as they agree on the issues .the company has partnered with many health care organizations to address global health issues. The campaign includes print ads and TV ads based on the themes of community development, renewable energy, job creation and technology.

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