A company offers ID theft protection using leads obtained from client banks. Thr
ID: 397068 • Letter: A
Question
A company offers ID theft protection using leads obtained from client banks. Three employees work 40 hours a week on the leads, at a pay rate of $20 per hour per employee. Each employee identifies an average of 3,300 potential leads a week from a list of 5,400. An average of 7 percent of potential leads actually sign up for the service, paying a one-time fee of $85. Material costs are $1,100 per week, and overhead costs are $9,000 per week.
Calculate the multifactor productivity for this operation in fees generated per dollar of input.
A company offers ID theft protection using leads obtained from client banks. Three employees work 40 hours a week on the leads, at a pay rate of $20 per hour per employee. Each employee identifies an average of 3,300 potential leads a week from a list of 5,400. An average of 7 percent of potential leads actually sign up for the service, paying a one-time fee of $85. Material costs are $1,100 per week, and overhead costs are $9,000 per week.
Explanation / Answer
Possible leads: 3,300
No. of workers: 3
Fee: $85
Conversion percentage: 0.07
Labor costs: 3 × 40 × $20
Material costs: $1,100
Overhead costs: $9,000
MFP=
[Possible leads × No. of workers × Fee × Conversion percentage]
÷
[Labor costs + Material costs + Overhead costs]
MFP= (3,300 × 3 × $85 × 0.07) / (3×40×$20 + $1100 + $9000)
= $58905 / $12500
= $4.71
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