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When do new users for Redbox app get their first “push notification?” What rewar

ID: 397406 • Letter: W

Question

When do new users for Redbox app get their first “push notification?”

What reward to they get in the first hour of opening the Redbox app?
Now, this is important. So far new users have only 1. Downloaded the app and 2. Provided a mobile number capable of receiving SMS. They aren’t really “onboard” until they’ve set up a Redbox account (with a credit card).
Does it work? (Use the terms “open rate” and “redemption rate” as well as “habitual engagement” and “more frequent conversions” in your answer.)

Explanation / Answer

User get the first notification as they download their. The app triggers welcome message within 24 hours of first open.
Push notification which is based on the specific season including “Happy holidays and thanks for downloading! Opt in to push notifications to get personalized offers." is flashed.

For the first hour Redbox provides free code for rental.

After downloading the application and setting up the application by providing capable mobile number, we cannot get through the application as it requires credit card to set up a Redbox account which directly ask for the payment of a confirmation which is usually very insignificant redemption rate linking your credit card to the free subscription of the application. Auto renewal is activated in the application which can be disabled or cancelled before the free trial expires.

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