2. Below is an outline of a Balanced Scorecard for an airline company. by insert

Question

2. Below is an outline of a Balanced Scorecard for an airline company. by inserting the objectives and measures from the lists below into the appropriate areas of the strategy map. While there can be more than one measure for an objective, each measure is only used once. Complete the Balanced Scorecard Strategy map of o Financial Measures Customer Process Learning & Growth 1. Reduce ground turnaround times 2. Im 1. Operating income 2. ROI 3. Average time plane spends at gate 4. % Ground crew aware of company's strategy 5. % On-time departures 6. # Hours of 7. % increase in revenues per mile flown 8. # Repeat customers 9. FAA on-time arrival rating 10. Prices compared to competitors 11. Revenues-to-asset ratio prove training and motivation of ground 3. Attract and retain more customers 4. Increase profits and ROI 5. Have planes arrive on time training per ground crew member 6. Operate with fewer planes 7. Offer lowest prices 8. Grow revenues

Explanation / Answer

Strategy Map of objective Objectives Measures Financial Increase profits and ROI Grow revenues Operate with fewer planes Operating income ROI % increase in revenues per mile flown Revenues-to-asset ratio Customer Attract and retain more customers Have planes arrive on time Offer lowest prices # Repeat customers Prices compared to competitors FAA on-time arrival rating Process Reduce ground turnaround time % on-time departures Average time plane spends at gate Learning & Growth Improve training and motivation of ground crew % Ground crew aware of company's strategy # Hours of training per ground crew member

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