EXAMPLE: Student 2; responding to initial post: \"Hey CC, great post! I agree th

Question

EXAMPLE: Student 2; responding to initial post:

"Hey CC, great post! I agree that based on their historic trends, IBM is slow to change and technology is only getting faster. I do think however that CEO Rometty's decision to increase efforts into cloud computing was wise for the company. As many companies, websites, and organizations (both online-only and brick-and-mortar locations) are increasing their awareness of the information available through cloud computing and the analysis that are also available with it, IBM can have the ability to bounce back here in North America. Doing so can also give them the ability to expand to other countries if the current plan works well enough, assuming the market hasn't been lost to a competitor large or trusted enough to compete against.

I don't see it being a negative decision for IBM to focus in the Americas because they need to strengthen their core if they want to stay relevant, not expand to something larger than they can currently handle. Focusing on potential future areas of service in a time of decline with current operations seems like a bad idea, even if that means a competitor get first crack at the area"

Now I need you to read the discussion post down blow and please respond to it. I will give you thumps up depending on the quality of the post.

"A current example might be Dick’s sporting goods and their decision to stop selling assault-style rifles in addition to the implementation of an under-21 ban on all others after a shooting took place earlier this year in Florida. One of the assailant’s guns had previously been purchased at Dick’s. Although it was not one used in the massacre, Dick’s felt obligated to act…It is not difficult to understand what prompted them to react as they did. However, sales fell 7.3% as a result, and a mere 1% growth has been seen throughout the last year. I do not feel the ban alone paralyzed them, but it certainly did not help their situation even though intentions may have been good.

More recently, Nike’s decision to support former San Francisco 49ers quarterback, Colin Kaepernick, who remains unsigned and hasn’t played in the NFL since 2016 after his refusal to stand during the national anthem protesting police brutality. Nike dropped another “Just do it” ad earlier this week where Kaepernick can be quoted: "Believe in something, even if it means sacrificing everything." Almost immediately, NKE shares dropped 3%, but that is not what’s concerning…Nike’s competitors Adidas & Under Armour, have seen a significant influx in stock prices: Adidas roughly 20% while Under Armour has risen over 40%. Although it may be noble to take a stand on something this controversial, it is also commercially imprudent".

Explanation / Answer

Definitely moulding according to the environment market operation as well as availability of social conditions of the specific environment. As Dick’s sporting goods selling the assault rifle by feeling that selling specific type of gun can affect their business is a direct reflection of responding to the cultural conditions that could affect the overall business of the organisation.
Shivanahalli Nike is also supporting social issues where supporting Colin Kaepernick was rather focused on creating support to the social condition where Colin kaepernick is standing against the police brutality. Rather than making it a political issue as well as creating chaos and sudden conclusion of the specific act, understanding social problems such as racism which was the main focus of Colin Kaepernick for not kneeling to the national anthem should be focused. Social media does play an important role in most of the social issues at the current state. Sudden trending topics affect the organisations drastically reducing the overall level of business as well as impacting their social brand image due to availability of quick response systems over social media platforms increasing the chances of circulating with things in a rapid manner.

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