Mod 05 Discussion 2 - Social Media Tools It is important for companies to monito

Question

Mod 05 Discussion 2 - Social Media Tools

It is important for companies to monitor social media conversations across the Internet. In order for companies, marketers, and PR professionals to be able to track the dialogue around their company or brand, social tools and services are utilized. Investigate at least two of the following social media tools (Technorati.com, nmincite.com, friendfeed.com, twitter.com, or google.com/blogsearch) and answer the following:

1) Analyze and describe the social tools

2) How might a company use these tools to monitor the conversation around their company or brand?

3) If companies can add to the conversation using these tools, describe how they can do so.

4) Who has an advantage with these tools, larger companies or smaller companies?

5) How did this lack of monitoring affect larger and smaller companies?

Your initial post should be a minimum of 250-300 words in APA format.

Explanation / Answer

Developing a social media information system can be very beneficial for any organisation as it would provide competitive advantage and increase the chances of adoption of the specific business in the international as well as local market. This approach increases adaptability and provides positive impact on the overall revenue generated by the organisation as well as reduce the risk of not being known to the customer.

Looking into the total sales generated by the market as well as helping the society through ethical standards would be the most appropriate approach of targeting the customers. By implementing visitor monitoring system in the local market as well as having a people counter would be the most appropriate metric that could be used for measure effectiveness of the specific program in the offline sector, using hit counter on the website would be the most appropriate be of assessing success of the program.

Targeting younger generation as well as new generation who usually shop online would be the most appropriate target market for the specific website. Providing information about organically grown vegetables as well as benefits on the website would be the most appropriate way of creating an advantage in selling for the local market.

Making personal connection with the customer would involve one to one communication with independent stores on the website. People can order their vegetables from the website as well as they can also order other things. Creating connection with the sellers good also enable increase in revenue generation resulting better management of the specific market. This type of approach would provide positive impact on availability of creating better connections with the customers using the website and social media interaction system.

Using Facebook as the main tool for operation would definitely increase the overall chances of service provision to the customers as well as it would provide positive identity to the local market as well as it would help the local market to maintain better connection with the customers and to influence them in a better way.

Traditional communication tools has their own benefits in the society as they reach to the maximum number of people who don't have access to the modern communication tools. Does reach enables traditional communication tools to increase the overall availability of service provision but limit the Rapid expansion and Rapid delivery of different communication programs.
Social media tools have been very widely effective at the current scenario. Social media tools have provided proper structural support to different organisations by giving an option to target the specific audience as well as to communicate in a better way. This communication methods enabled an organisation to spread their product range accordingly as well as to maintain high quality standard while rapidly transferring the data from one place to another place. Reach of modern communication tools such as a social media is only limited to the people who are connected to the internet. This type of social media tool is helpful in urban areas but impact of social media tools in the rural areas are not that effective.

For gathering the information about the specific incident I would directly ask my manager. As my manager is not comfortable does not like reaching to other individuals in the counterpart, asking out information from other managers would not be appropriate as it could directly affect my job. If I am very sure about my relations with other managers and properly get an idea of requirement of the project it would be appropriate to ask to the fellow managers. This type of approach would enable me to get more information for the project and to improve the ending of the project.
Communication over traditional mediums as well as going through the files of the organisation would be the most appropriate way of gathering information. Using different communication tools such as private email to the manager with whom I have good relations would be an approach to get information regarding the same availability of information gathering tools.
This specific tools would help me to gain more information in very less time as electronically transmitted messages can be quickly delivered and does not affect the overall efficiency as well as productivity of the organisation while keeping the confidentiality as the electronic methods are very secure and private.
For delivering the message I would use emailing method to send out information to the manager of other departments as well as my own department. Using digital communication tools would give me ability to encrypt my data which can only be accessed by the authorised personnel. This approach would enable me to protect myself from my manager even if the files are available, nobody else can access those files without my permission.

Social media is an essential task for each and every organisation to create and maintain Public Relations as well as creating the sales management and marketing for an organisational products. By having a specific support for each and every team for social media and having an access over the platform can readily increase the overall compatibility level of the company towards the social media at work process. While having a control over the social media platform from different aspect of the company tools, one can easily increase its overall implementation level over the social media for providing better support for the organisation while maintaining customer relationships as well as marketing a product on the daily basis. Social media directly reduces the overall cost of advertisement hands providing login support to marketing sales department of your organisation could directly benefit the overall strategic implementation of advertisements over the social media in very less cost then the traditional advertisement methods. It also provides huge customer base and targeted customers for advertisement and providing the login to marketing sales department can be very beneficial for an organisation to sell its products and advertise the products over the social media in a cost effective method. Hi number of availability as well as efficiency directly increases the overall level of implementation for an organisation in social media.
Public Relations team can develop better relationships with the help of the social media has provision of the social media login to the public relationship team could be very beneficial for an organisation as it provides the basic support for overall implementation of the different Public Relations strategies. These specific strategies work directly towards creating an ethical environment for the customer as well as better Customer Service Management System. Social media presence of a marketing team can increase the level of satisfaction of the customer and directly increases the feedback which is reflected in the company's sales.
By implementing social media in sales team, level of sales could be increased by broadcasting different sales strategies over the social media campaign ings. Increase number of social media campaigns over the sales strategies could directly affect the overall sales of the company by maintaining proper sales flow over different social media mediums.

A fine example for social media effect on sales as well as Marketing department is xiaomi. Yami has used social media as a tool for marketing as well as sales which increase its market to the topmost level of mobile phone manufacturers as well as Palace inside India and developing countries.
This is specific perspectives applicable on the customer relative industries and does not apply on the raw material suppliers as well as interactive suppliers who are not directly involved with the customers. This is specific strategy won't work Where the customer base is directly not involved with the public and does not use the social media.

Example -

Numi Teas

Numi teas is one of the most influence organic tea brands. It has been using Technology as a main tool for producing advertisement for their products and spreading it to the market.Numi teas has been using social media have a great tool to enhance their overall reach to the customers. Buy running different promotional events over the social media websites as well as creating different events online Numi teas has always been very ethical as well as successful in creating a social media campaigning for the organisation.
Continuously updating their websites as well as getting involved in different social causes and showing it on the website and on social media is going to the core strategies of Numi teas to grow stately into the market.
Running Twitter campaign by using the hashtag #SteepUp has been very successful for Numi teas to obtain a better reach to its customers and to maintain a relationship by providing instant feedback to the tweets of the customers. My developing a platform with great response over Twitter and Facebook Numi teas has been implementing their presence into the digital platforms and having an advantage over the social as well as different technological aspects which are directly increasing the world productivity as well as efficiency of the organisations.
By creating advanced social media campaigns foreplay long time and providing vouchers to the customers Numi teas can directly increase the level of relationship towards the customers. Different strategies such as digital competition over recipes of tea as well as providing feedback reward program could be very beneficial for Numi teas.
Introducing a referral program can also be profitable for Numi teas for reaching to its customers as a referral programs provide a little incentive to the customers but increase the level of reach by a large margin. Theses referral programs can be very beneficial for Numi teas to increase their market reach with the help of the technology. This referral programs can be turned totally digital, this would result in an increased and boost of the overall reach of the organisation which could be very profitable for the organisation

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